ServiceNow Research

How One Company Made Its Analytics Investment Pay Off


GFNorte recently established a Central Analytics Business Unit (ABU) with the mandate to convert information into profits at a rate of 10X cost and to lead the adoption of a customer-centric approach within the organization. The results significantly exceeded expectations. Why did GFNorte’s analytics investment pay off when so many others’ do not? We believe GFNorte did at least six things right to enable its transformation into an analytically enhanced organization: It set targets, had buy-in from the top, got incentives right, rigorously measured results, communicated effectively, and hired the right people.

Harvard Business Review (HBR)