Martin Barclay
ServiceNow Employee

If you're a developer working at an ISV (Technology) Partner or a Services Partner with product (off the shelf app) business aspirations, please check out this blog post that explains the purpose of the ISV Track at the Global PartnerNow Summit. 

It's a nice complement to the hands on technical sessions at CreatorCon - if you're a developer looking to get the big picture on Now Platform strategy and roadmap,  ServiceNow Store, and OEM channel for global distribution and sale of off the shelf pre-packaged apps this is the track for you.