ServiceNow Vault: Where AI Meets Privacy – Deep Dive into Data Privacy

[SandrineR]

As we wrap up Cybersecurity Awareness Month, and as AI continues to revolutionize how we serve customers and operate our businesses, one question keeps coming up: 
How do we protect not just the data, but the people behind it? 

Last week, we explored how AI and security intersect to enable responsible innovation.  There’s another essential layer to that foundation — data privacy. 

Because security protects data. 
Privacy protects people. 

Why Privacy Matters More Than Ever 

AI runs on data and lots of it. Every model, prompt, and prediction depends on access to accurate and often sensitive information. That makes data privacy a cornerstone of trustworthy AI. 

As regulations like GDPR and CCPA continue to evolve, organizations are rethinking privacy as more than compliance — it’s a trust imperative. Customers, employees, and regulators expect transparency, accountability, and control. 

Privacy by Design, Built into the Platform 

At ServiceNow, privacy isn’t an afterthought. It’s engineered into the platform from the start. 

ServiceNow Vault and the platform’s data privacy capabilities enable organizations to identify, protect, and govern sensitive information — ensuring AI innovation happens responsibly and securely. 

Data Discovery 

Organizations can’t protect what they don’t know exists. 
With Data Discovery, ServiceNow automatically identifies and maps sensitive information across tables, records, attachments, and emails. This visibility helps organizations understand their data footprint, spot risks early, and apply targeted controls. 

Data Classification 

Once data is discovered, classification policies categorize it by sensitivity and usage. Administrators can tag fields as personal, confidential, or restricted — allowing for precise encryption, retention, and access controls. 
This foundation also supports compliance reporting and ensures that AI models handle data appropriately. 

Data Anonymization 

Even legitimate data use must respect privacy. 
Data Anonymization capabilities in ServiceNow allow organizations to mask or pseudonymize personal information in non-production environments, analytics, and AI training datasets — preserving privacy without losing value. 

Together, these tools ensure privacy isn’t a single feature, but a continuous process embedded throughout the data lifecycle. 

AI and Privacy: Partners in Responsible Innovation 

When combined with AI Control Tower, organizations gain unified visibility into how data flows across their AI landscape — what data is used, where it’s stored, and whether privacy policies are being followed. 

AI doesn’t just need to be powerful — it needs to be accountable. 
Privacy isn’t just about one time about compliance, it’s continuous. 

The Future of Trust 

As Cybersecurity Awareness Month reminds us, true trust requires both security and privacy. 

Security protects your systems. 
Privacy protects your people’s information. 
Together, they power responsible AI. 

Reach out if you have any questions! 

Learn more about ServiceNow Vault: https://www.servicenow.com/docs/csh?topicname=exploring-servicenow-vault.html&version=latest 

Learn more about Data Privacy: https://www.servicenow.com/docs/csh?topicname=data-privacy-landing.html&version=latest 

Lastly, for last week's blog, check out: ServiceNow Vault — Where AI Meets Security