The reports I find most useful for managing knowledge
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‎07-15-2014 09:14 AM
As we're all aware, creating knowledge and having it available in the knowledge base isn't enough. You need to manage the knowledge after it is created. There's a few reports that either I or Erich Zirnhelt have created that provide me some insight into our content. I'll talk about two of those reports today, and if there's appetite for it, I can follow up with some other reports we use.
Ratings by Month
This is pretty straight forward. We have a five star rating system and we want to ensure the content is consistently being rated a 4 or 5. I've set the goal for my team to have 80% positive ratings. For negative ratings, we look for trends. Is a particular article consistently rated negatively? Can that article be changed/improved to better meet our customer's needs? Also, we'll see if there's similarity among the top rated content. Is a specific type/style of article consistently rated more highly than the rest of our content?
Here's what that report looks like:
External Views by Month and Topic
We use external views to help us determine where we're having success with views. Also, if you've been following Erich's posts, you'll know that we've allowed external search engines to crawl our content. The external views report allows us to see if exposing our content to external search engines is increasing our viewership (SPOILER: It is increasing views).
We focus our content creation efforts on specific topics or categories and we want to track whether we have an impact after the content is published. Also, if we use our article views report along side incident volume reports, we can draw some correlation between our content and a stabilization or reduction in incident volume... Or we see no impact and we go back to do a deeper analysis, adjust content, and measure again.
Here's what the external views by month and topic looks like:
Each color is represents a different topic.
What reports are you finding most valuable to help you manage your knowledge?
If you have questions about reporting on knowledge, let me know.
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Knowledge Management

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‎07-17-2014 02:01 PM
Hi Kevin,
Thanks for sharing! We also have metrics for end user and IT view trends, L1 usage trends, ratings, etc and we also want to show KB value in helping to reduce incident ticket volume.
We are working to measure incident deflection and want to get some reporting automation around this. Currently we can run a report to see top non-IT views for the most highly viewed articles (we look at weekly and monthly metrics) and then see if those users then opened a ticket for that issue.
We have an effective help desk that can direct users to KB articles and from there the users can follow the steps to solve their issue, configure, order, etc.. So in this sense the KB deflects the necessity of routing incident tickets to L2/L3 groups. We also want to capture metrics for total deflection.
I'm interested in hearing how others capture this information.
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‎11-15-2018 08:47 AM
It would have been infinitely more useful to show how you have created such reports and other that may show KM influence on ROI for incident/problem mgmt, general requests and how it empowers self service and increases that ROI for the enterprise.

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‎11-15-2018 10:19 AM
JR - yes, completely agree! Hope we can see some ServiceNow examples of ROI.
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‎11-15-2018 10:26 AM
I had posted a question about 4 months ago and have not received a reply, I was trying to find an accurate way to measure self service deflection rate through knowledge management within SNow-
If any ideas or help on how to set that up accurately in service now would be hugely appreciated and certainly helpful!