Using Buying Group

Sales teams can track decision‑makers, influencers, and evaluators collectively, manage buying decisions that span multiple opportunities or product family, and retain stakeholder context beyond a single sales opportunity.

• View buying group engagement metrics
  View a buying group engagement metrics to track how individual members and the group as a whole interact across marketing and sales activities, providing a consolidated view of participation, engagement levels, and buying readiness throughout the buying group lifecycle.

Related concepts

• Configuring Buying Group
• Using Opportunity Management
• Using Lead Management
• Using Customer Engagement Sequences