Using Sales Forecasting
Summarize
Summary of Sales Forecasting
Sales Forecasting in ServiceNow leverages current opportunities within the system to predict future sales amounts. Opportunities progress through various sales stages with a Forecast Category field that sales agents update as the sales process evolves. The Sales Forecast dashboard dynamically reflects these updates, supported by a scheduler that continuously refreshes forecast data.
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Access and Permissions
Access to comprehensive forecast data is role-based. Forecast Admins, Forecast Analysts, and top-level group owners can view forecasts across all groups and teams. Other roles, such as agents and managers, can only view forecast data pertinent to their own hierarchy or territory.
Using the Sales Forecast Dashboard
- The dashboard is accessed via the CSM/FSM Configurable Workspace under the Sales Forecast view.
- Users refresh the forecast data manually by selecting the refresh icon and the Update Forecast button to retrieve the latest sales projections.
- Forecast models with one or two hierarchies (e.g., territory and product family) can be selected for in-depth analysis.
- Filters by group, manager, and time period (such as fiscal quarters) allow tailored views of forecast data.
Key Features of Forecast Data
- Quota and Gap Tracking: Displays sales quotas per group and the gap between quota and achieved (won) sales, helping track targets.
- Forecast Categories: Commit, Strong Upside, Upside, and Pipeline stages represent increasing levels of sales certainty.
- Final Forecast vs. Hierarchy Forecast: Hierarchy Forecast shows system-generated totals from all opportunities, while Final Forecast reflects manual adjustments by managers or agents for accuracy.
- Agent-Level Insight: Managers can drill down to individual agent opportunities and forecast categories for detailed tracking.
- Dual-Hierarchy Forecasting: Enables analyzing forecasts by two dimensions, such as territory and product family, offering granular insights into sales drivers and lagging areas.
Adjusting and Submitting Forecasts
- Sales agents and managers can modify system-generated forecast values based on personal judgment and latest insights, improving forecast precision.
- Adjustments cascade across related hierarchies, updating rollups automatically.
- Forecast submission functionality (when enabled) allows agents to finalize and lock their forecast values within defined periods, ensuring committed and consistent projections.
- Agents must provide reasons for forecast adjustments, which are tracked in the system.
Benefits for ServiceNow Customers
This functionality empowers sales teams and managers to maintain up-to-date, accurate sales forecasts aligned with real-time opportunity data and individual insights. It supports hierarchical and multi-dimensional analysis, enabling proactive management of sales pipelines and targets. The ability to adjust and submit forecasts ensures accountability and enhances the reliability of sales projections, aiding better decision-making and resource planning.
Sales Forecasting uses the current opportunities in the system to predict future opportunity amounts. The Opportunity Management application contains the list of opportunities created for the customers and each of these opportunities are in different stages of the sales cycles.
Once an opportunity is created, the Forecast Category field displays Pipeline by default. The sales agent working on that opportunity updates this field once the sales process starts. When the agents update the forecast category, the dashboard keeps displaying the latest data. The forecast scheduler keeps updating the data on the Sales Forecast dashboard. After the users, groups and opportunity data are added, along with selection of category, select Update Forecast on the Sales Forecast dashboard to view the latest forecast information.
Viewing the Sales Forecast dashboard
You can view the Sales Forecast dashboard to see the current sales status and targets achieved for your teams. Only Forecast Admin, Forecast Analyst, and the owner of the highest group can see the data and sales forecast for all the groups and the team. Other personas such as agents and managers can only view the sales forecast and related information for their own hierarchy or territory below them.
Using the Sales Forecast dashboard
To access the Sales Forecast dashboard, navigate to CSM/FSM Configurable Workspace and select the Sales
Forecast view. Select the refresh icon to see the latest sales forecast data. Select Update Forecast on the dashboard to fetch the data to generate the latest forecast information. The Active Forecasts list on the side panel displays the
forecast models configured for your Sales Forecasting dashboard. Select the forecast model that you want to view. You can view forecasts with one hierarchy or two hierarchies.
- Group: Select the group for which you want to view the forecast, the manager of the group is automatically updated in the third filter.
- Manager: Select the manager to see the field.
- Period: Select the period (quarter) for which you want to view the forecast.
For the above screenshot, the forecast data is being shown for the Global region. The owner of the forecast is Jennifer Harris. The forecast period selected is FY 2026 Q1. Global has a total quota of $7,000 assigned to it. Gap is the difference between the Quota and Won sales. For Global, the gap is $5,100, meaning they must achieve an additional $5,100 to meet the quota. As the owner of this group, Jennifer Harris can track the quota achieved for each team and specific agent if required.
Commit, Strong Upside, Upside, and Pipeline represent different stages of certainty in the sales pipeline, helping to estimate the likelihood of achieving the overall target. As a manager, you can expand and see the total amount of opportunity in each stage for your team and agents. You can see the roll-up amount for all the agents under that manager. Each category displays two values under Final Forecast and Hierarchy Forecast. Hierarchy Forecast displays the amount generated by the total opportunities in the system. Final Forecast displays the adjusted value of the forecast that is manually done by the manager or sales agent. Agents can adjust the value of the forecast in any category based on their judgment and predictions for a more accurate forecast.
The Rest of American group with the owner as Mathew Moore in FY 2026 Q1 displays that the team’s quota has been set at $1,500. The agent working under the owner is Charlotte Turner who has already closed (Won column) $1,900 in sales. You can select the “i” icon for an agent and view all the opportunities for that agent and the total value in each forecast category.
Under Active Forecasts, you can view other forecast models that have a primary and a secondary hierarchy, such as territory and product family or sales team and product family. This dashboard enables forecast owners to view and manage forecasts drill down by two dimensions, for example, territory hierarchy and product family for a given period. Users can filter the forecast by territory, product family, the forecast owner, and the period. The Update Forecast button triggers a manual recalculation of rollup values. Each row represents a territory–product family pairing, such as Global – Workflows. The expand/collapse icons can be drilled into to reveal further sub-territories. Sales managers can review their committed forecast hierarchy numbers at each level and override values where their judgment differs at their hierarchy level. For more info, see Submitting a forecast. The product family dimension lets them see which product lines are driving or lagging behind their overall target numbers. If you select the Base option on the Forecast model, a forecast record is created for each forecast source. For more info, see Configure Forecast Model. These forecast records are visible on the dashboard below the sales agents to whom they are assigned. Sales agents can review and adjusts the value of the forecast records assigned to them.
The Submission Entry tab displays the cumulative value of all the opportunities for each category for that agent. The agent can adjust the value of the forecast for any category depending on the latest insights. For any of the categories, enter the adjusted value of the forecast in Owner Adjusted Value field. Enter a reason for the adjusted forecast value in the Owner Adjustment Reason field. Select Update to save the adjusted forecast values. Select Submit Forecast to finalize the forecast values. After submitting these forecast values, they cannot be changed.