Clicks within the EC Portal - Content Experience

[Rob Sestito]

Hey SN Comm Team,

I was wondering if anyone knows, is there a way through the system at all (maybe within User Experience Analytics or something else), that tells us who/how many users are clicking on things within the portal? Specifically Content Experience that has banners and buttons:

Wondering if that is even a thing that we would be able to see..

Thank you,

-Rob

[coreyleamon · Accepted solution]

Hi Rob, this is doable!  You simply need to schedule your banners through a Campaign instead of publishing directly from Content Publishing.  You would first need to activate the Content Analytics plugin associated with Content Experiences and then configure a few details (you can use ServiceNow or Google Analytics as an integration which is a bit more complex, but offers more data).  Then you select your "tracking profile" within the Campaign record, assign content through the campaign and publish it.  When the campaign content goes live, all the user interactions with any piece of content shown in the Campaign will be associated to a dashboard that allows you to compare views (impressions) with clicks.  It will also break down engagement over time and can track things like To-do completion if you've assigned To-dos via a Campaign.

Here is a link to our product docs for more info.

https://docs.servicenow.com/bundle/sandiego-employee-service-management/page/product/employee-center/task/ecpro-content-analytics-setup.html

Hope this helps!

--Corey

[Rob Sestito]

Appreciate that information, Corey!

Thanks,

-Rob