Kieron Dean
ServiceNow Employee

Your comprehensive resource for Software Asset Management questions and expert answers from the Office Hours series.

 

What is SAM Office Hours?

SAM Office Hours is a monthly live Q&A session where ServiceNow customers can ask questions about Software Asset Management directly to product experts. Each session brings together members from the SAM product team, emerging practices, product success, and the creators of the popular SAM Ranger video series.

 

This article serves as your gateway to all that knowledge.

 

What You'll Find

Each monthly article contains the complete Q&A from that session, including questions answered in writing via the Zoom Q&A panel and answers extracted from the session recordings. Topics covered include:

  • Software model configuration and normalization
  • Entitlement management and allocation
  • License reconciliation and compliance
  • Microsoft 365 and SaaS integrations
  • Discovery and data quality
  • Reclamation and cost optimization
  • Reporting and dashboards
  • Best practices and implementation guidance

 

SAM Office Hours Sessions:

Session

Region

Date

Questions

Link to Article

April 2025

AMS/EMEA

April 15, 2025

107

April 2025 AMS/EMEA

May 2025

AMS/EMEA

May 20, 2025

133

May 2025 AMS/EMEA

June 2025

AMS/EMEA

June 17, 2025

111

June 2025 AMS/EMEA

July 2025

AMS/EMEA

July 15, 2025

119

July 2025 AMS/EMEA

August 2025

AMS/EMEA

August 19, 2025

151

Aug 2025 AMS/EMEA

September 2025

AMS/EMEA

September 16, 2025

69

Sept 2025 AMS/EMEA 

October 2025

AMS/EMEA

October 21, 2025

89

Oct 2025 AMS/EMEA

November 2025

EMEA/APAC

November 4, 2025

30

Nov 2025 EMEA/APAC

November 2025

AMS/EMEA

November 18, 2025

82

Nov 2025 AMS/EMEA

December 2025

EMEA/APAC

December 2, 2025

24

Dec 2025 EMEA/APAC

December 2025

AMS/EMEA

December 16, 2025

74

Dec 2025 AMS/EMEA

 

Note: Some answers in these articles were extracted from session recordings using AI transcription. While we have made every effort to ensure accuracy, these answers may contain inaccuracies. Extracted answers are clearly marked in each article.

 

Get Involved!

SAM Office Hours continues! Join us to get your questions answered by ServiceNow SAM experts.

 

📅 Register for SAM Office Hours:

  • AMS/EMEA Sessions: 3rd Tuesday of each month, 11:00AM ET / 5:00PM CET
  • EMEA/APAC Sessions: 1st Tuesday of each month, 9:00AM CET / 4:00PM SGT

Additional Resources

🎬 SAM Ranger Videos — Step-by-step video tutorials from the SAM product team

📚 SAM Path to Value — Get to value with Software Asset Management

💡 ServiceNow Idea Portal — Submit feature requests and vote on ideas

 

Questions? Bring them to the next Office Hours session!

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