SAM blog

Featured Software Asset Management: On Demand

Software Asset Management (SAM) allows you to take control of your software assets, which reduces your compliance risk and lowers software costs. This blog covers your full SAM journey, which includes...

Shape the conversation at Knowledge 2026 – Call for Content is officially open!

The Knowledge 2025 Call for Content is officially open—whether you're a customer, partner, developer, or thought leader, we want to hear how you are transforming your business with the ServiceNow AI P...

The countdown to ServiceNow Nexus 2025 for Asset has begun! Check out the jam-packed agenda!

ServiceNow Nexus 2025 for Asset is a 2-day, in-person event being held at our ServiceNow Headquarters in Santa Clara, California! This event is a unique opportunity for our customers to connect with a...

What's New in Zurich Release for Software Asset Management

ServiceNow® Software Asset Management offers a cohesive platform for technical teams to optimize technology spend, mitigate risk, and automate software lifecycle processes. By providing users with the...

What's New in Zurich Release for IT Asset Management for Financial Services

Introducing Asset Audit Response Launched during our Q3 Store release on July 31, 2025, as part of the Zurich ServiceNow Platform release. Asset Audit Response is a new application that is a part of I...

Cluster license assignment preference management

In the latest Zurich release of SAM Pro, ServiceNow introduced a new feature called Cluster License Assignment Preference Management. This feature offers a simple and intuitive way for SAM Managers to...

Watch Now! - Gain visibility into Oracle license usage and take control of your software assets

Hello SAM Community, Earlier this month, we hosted a webinar exploring how IT Operations Management (ITOM) and IT Asset Management (ITAM) work together to provide a complete solution dedicated to mana...

Best Practises for maintaining SAM Pro configurations

ServiceNow SAM Pro provides SAM managers and teams with a unified determination of license compliance and optimization needs. However, in some cases incomplete or incorrect configuration on the Servic...

Uplevel your Asset Management at ServiceNow Nexus 2025 for Asset: Register Today!

Are you ready to revolutionize your asset management strategies and unlock new possibilities for success? Join the ServiceNow Asset Management team at Nexus for Asset 2025, a premier event designed ex...

Review Software Inventory

Software Inventory is the core of Software asset management. With correct inventory determination on ServiceNow CMDB, SAM Pro can determine correct license compliance for software deployed on your env...

Review Software Installs Normalization

The normalization process compares the discovered publisher, discovered product, and discovered version and edition values against the ServiceNow repository of normalized equivalents. Matches are adde...

Review Software Models

A software model is a profile of the software that you've purchased, including information about the publisher, version, and discovery map. Software entitlements are used to relate the software model ...

Review Software Entitlements

Software entitlements are purchase records of your software. These are important foundational data that are important for correct license compliance position calculation. Essentially Software entitlem...

Installs requiring action on License work bench

When you run reconciliation, SAM Pro shows the software installs which are unlicensed, requiring action and ones that have been ignored from licensing. This provides indepth details to the SAM Manager...

Details of SaaS Subscription record fields on SAM Pro

ServiceNow SAM Pro supports multiple integrations with various SaaS software detailed here. However, depending on the type of SaaS product not all fields on the SaaS Subscription record on ServiceNow ...

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Featured Software Asset Management: On Demand