What is the difference between Account and Consumer in Case managment

Dinesh Nikam
Mega Guru

I was reading about account and consumer but i didn't get exact difference between them so, please help me!!!

3 REPLIES 3

Yingjie Sun
ServiceNow Employee
ServiceNow Employee

Account is for B2B, it is bundled with contact entity.

Consumer is for B2C, consumer doesn't have account related to it. 

April Jones
ServiceNow Employee
ServiceNow Employee

Another explanation:

 

When Company XYZ calls their IPS provider they are a B2B customer with an Account with Authorized Contacts calling about their Business Account.

 

When you call your IPS provider you are a B2C consumer. You are an Individual calling about your personal service say at your house. 

 

--April

parag-mone
ServiceNow Employee
ServiceNow Employee

Companies typically have two different types of customers - B2B customers and B2C customers. B2B, which stands for business-to-business, is a process for selling products or services to other businesses. B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. For Example, 

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Boeing is a B2B customer and has purchased 1000 Macs from Apple, Peter Pan is an employee and is responsible for managing these Macs. In CSM, "Boeing" will be defined as an "Account" and "Peter Pan" will be defined as a "Contact" of Boeing. Peter Pan can report issues on behalf of Boeing to Apple using Apple's B2B support channel. 

Parag M is a B2C customer and has purchased iPhone from Apple. Parag is captured as a "Consumer" in the application and can report issues to Apple using their B2C support channel.