Exploring Now Assist for Configure, Price, Quote (CPQ)

  • Release version: Australia
  • Updated July 7, 2026
  • 3 minutes to read
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    Summary of Exploring Now Assist for Configure, Price, Quote (CPQ)

    Now Assist for Configure, Price, Quote (CPQ) leverages generative AI to enhance the quoting process by summarizing quotes and delivering immediate visibility into critical details such as products, pricing, and terms. This capability helps ServiceNow customers reduce errors, accelerate quote creation, and produce accurate quotes more quickly, ultimately improving sales efficiency and deal progression.

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    The application includes AI-driven quote summarization and a Quote AI Agent that automates quote creation and modification, enabling faster customer responses with fewer mistakes.

    Key Features

    • Quote Summarization: Provides fast, consistent insights into complex quote information, reducing manual review and surfacing potential issues early to prevent delays.
    • Quote AI Agent: Automates the entire quote lifecycle by interpreting sales intent, retrieving opportunity and contract data, configuring products, applying pricing and discounts, generating quote documents, and drafting client emails.
    • Orchestrated Agents: The Quote AI Agent uses an orchestrator coordinating seven specialized agents to handle repetitive tasks autonomously, enabling multiple actions through a single prompt.
    • Operation Modes:
      • Autonomous Mode: Completes the entire quote process without pausing, ideal for well-defined, low-risk requests.
      • Human-in-the-loop Mode: Pauses at key decision points (e.g., discounts beyond thresholds, ambiguous configurations) to request sales representative confirmation, ensuring control over complex or sensitive actions.
    • Opportunity Context Retrieval: Incorporates customer needs, products of interest, and commercial terms from opportunities using AI summarization where available, or direct field retrieval otherwise.
    • Product Configuration Management: Supports configuration sessions for configurable products, retaining full configuration lineage for easy reconfiguration.
    • Discount Application: Handles discounts at both header and line item levels, in percentage or absolute terms, with explicit or context-derived values. Automatically initiates approval workflows for discounts exceeding thresholds.

    Practical Benefits for ServiceNow Customers

    • Accelerate quote turnaround by automating repetitive tasks and reducing manual effort.
    • Improve quote accuracy and consistency through AI-powered summarization and guided agent workflows.
    • Maintain sales team alignment with clear, AI-generated insights and early issue detection.
    • Enable flexible control with autonomous or human-in-the-loop modes to balance speed and oversight.
    • Ensure compliance and governance by integrating approval workflows for significant discounts automatically.
    • Enhance quoting agility by preserving product configuration details for ongoing modifications.

    Getting Started

    To leverage these capabilities, ServiceNow customers should configure Now Assist for CPQ by activating the generative AI skills for quote summarization and setting up the Quote AI Agent. This setup enables agents to gather quote context quickly, automate creation and modification tasks, and support sales representatives throughout the quoting process.

    With the Now Assist for Configure, Price, Quote (CPQ) application, you can use generative AI to summarize quotes and provide immediate, comprehensive visibility into key quote information such as products, pricing, and terms. This functionality reduces errors, accelerates quote creation, and helps teams deliver accurate quotes faster.

    Now Assist for CPQ overview

    The AI summarization of quotes provides sales teams and stakeholders with fast, reliable insight into complex quote information. AI summaries help:
    • Deliver fast, consistent insight into key quote details.
    • Reduce manual review and speed up quote turnaround.
    • Surface issues early to prevent deal delays.
    • Keep teams aligned and helps move deals forward.

    The Now Assist for CPQ includes Quote AI Agent that automates quote creation and modification for faster respond to customers with fewer errors.

    Now Assist for CPQ skills

    The Now Assist for CPQ application includes the generative AI skill that enables quote summarization. When activated, this skill helps agents gather context faster.

    Get started by performing the following tasks:

    Agentic AI application for quote generation

    The Quote AI Agent is part of Now Assist for CPQ that interprets sales representative intent, retrieves opportunity and contract data, configures products, applies pricing and discounts, generates quote documents, and drafts client emails. Sales representatives review and approve each step before the agent proceeds. The Quote AI Agent uses an orchestrator that coordinates seven specialized agents.

    The agent compresses the quote-building lifecycle by handling repetitive, deterministic work autonomously. A single prompt can drive multiple actions in one turn—for example, adding several products, configuring one of them, and applying a discount—without requiring the sales representative to issue each action separately.

    Note:
    The Quote AI Agent uses AI to interpret intent and retrieve context. Outputs may not reflect the full complexity of a deal. Review all agent-generated quotes before sharing them with customers.

    The Quote AI Agent operates in two modes:

    Autonomous
    The agent completes the full sequence—opportunity context retrieval, product addition, configuration, discounting, and document generation—without pausing for confirmation. Use this mode for well-scoped, low-risk requests.
    Human-in-the-loop
    The agent pauses at predefined decision points and asks the sales representative to confirm or adjust before continuing. Decision points include applying a discount that exceeds a threshold, adding a product with ambiguous configuration, and generating the final quote document.

    When creating a quote from an opportunity, the agent retrieves relevant opportunity context—including customer needs, products of interest, and expected commercial terms—to ground the quote in the opportunity data. This context retrieval uses the Opportunity Summarization skill when it's installed and entitled on the instance. When that skill isn't available, the agent retrieves opportunity fields directly and constructs a structured context object without AI inference, so the agent remains functional regardless of entitlement.

    For configurable products, the agent starts a configuration session, applies your inputs as configuration field values, and reads back the resulting bill of materials. The configured product is added to the quote with full configuration lineage retained, so you can reconfigure it later.

    The agent applies discounts at two levels:

    • Header level: A discount applied to the overall quote.
    • Line level: A discount applied to a specific line item.

    Discounts can be in percentage or absolute terms. They can be explicit where you state the amount directly, or implicit where the agent derives the discount from context such as a previously negotiated rate. The agent surfaces the applied discounts back to you as part of its response. When a discount exceeds the approval threshold, the agent notifies you and starts the approval workflow automatically.