Now Assist for Sales Force Automation (SFA)

  • Release version: Australia
  • Updated March 12, 2026
  • 3 minutes to read
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    Summary of Now Assist for Sales Force Automation (SFA)

    Now Assist for Sales Force Automation (SFA) leverages the ServiceNow® platform's AI capabilities to provide AI-powered insights and automation that accelerate and improve sales and order management processes. This application enables sales teams to work smarter and faster by using AI agents to autonomously complete tasks and generate actionable insights.

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    Key Features

    • AI Agents and Skills: Use AI agents and generative AI skills tailored to sales activities, depending on your ServiceNow license tier.
    • Configuration: Ability to configure the Now Assist for SFA application to suit your sales process needs and start leveraging AI-driven automation.
    • Data Handling and Privacy: Data from your ServiceNow instance is transferred securely to centralized environments, potentially including third-party cloud providers like Microsoft Azure, to enable AI processing while adhering to ServiceNow’s compliance policies.
    • Data Collection and Opt-Out: Inputs and outputs are collected to improve ServiceNow AI technologies, with an option for customers to opt out of future data collection.

    Availability and Restrictions

    • Some model providers and AI features may be unavailable for customers using in-country SKUs, in regulated markets, or data centers subject to specific compliance requirements (e.g., FedRAMP, NSC DOD IL5, Australia IRAP-Protected environments).
    • Availability of features varies by region and compliance environment; customers should review current ServiceNow knowledge base articles for updates.

    Important Considerations

    • AI Limitations: As AI and machine learning generate predictions based on data patterns, outputs may not always be accurate or suitable. Customers must evaluate AI results carefully, maintain human oversight, and avoid sole reliance on AI outputs—especially in sensitive or consequential domains such as healthcare, finance, or security.
    • Compliance: Use of this application requires adherence to ServiceNow’s AI Acceptable Use Policy and data handling standards.

    Getting Support and Next Steps

    • Explore and learn how to configure and use Now Assist for SFA through ServiceNow’s documentation and resources.
    • Access help via the ServiceNow Community on AI and Intelligence, Known Error Portal, or Customer Service and Support.
    • Review licensing details to understand which AI features and agents are available to your organization.

    Now Assist for Sales Force Automation (SFA) application packages ServiceNow® platform AI capabilities to deliver AI-powered insights and automation to drive faster, smarter sales and order processes.

    Important:
    • Not all model providers are available for customers with in-country SKUs, and some Now Assist products/features are currently unavailable for in-country customers. For more information, see the KB1584492 article in the Now Support Knowledge Base. Be sure to check for model provider availability updates in future releases.
    • Some Now Assist products/features are currently unavailable for customers in the FedRAMP, NSC DOD IL5, or Australia IRAP-Protected data centers, self-hosted customers, or in other restricted environments. For more information, see the KB0743854 article in the Now Support Knowledge Base. Be sure to check for availability updates in future releases.
    • Some Now Assist products/features are currently available only for customers in some regions. Be sure to check for availability updates in future releases.
    • Some AI products and skills are not available in Regulated Markets. For more information, see KB2593939: Regulated Markets AI Products/Skills Not Available. Be sure to check for availability updates in future releases.

    Get started

    Note:
    Depending on your license, you will have access to certain application features, generative AI skills, agentic workflows, and AI agents. For more information, see ServiceNow product tiers.

    Troubleshoot and get help

    AI limitations

    This application uses artificial intelligence (AI) and machine learning, which are rapidly evolving fields of study that generate predictions based on patterns in data. As a result, this application may not always produce accurate, complete, or appropriate information. Furthermore, there is no guarantee that this application has been fully trained or tested for your use case. To mitigate these issues, it is your responsibility to test and evaluate your use of this application for accuracy, harm, and appropriateness for your use case, employ human oversight of output, and refrain from relying solely on AI-generated outputs for decision-making purposes. This is especially important if you choose to deploy this application in areas with consequential impacts such as healthcare, finance, legal, employment, security, or infrastructure. You agree to abide by ServiceNow’s AI Acceptable Use Policy, which may be updated by ServiceNow.

    Data processing

    This application requires data to be transferred from ServiceNow customers' individual instances to a centralized ServiceNow environment, which may be located in a different data center region from the one where your instance is, and potentially to a third-party cloud provider, such as Microsoft Azure. This data is handled per ServiceNow's internal policies and procedures, including our policies available through our CORE Compliance Portal.

    Data collection

    ServiceNow collects and uses the inputs, outputs, and edits to outputs of this application to develop and improve ServiceNow technologies including ServiceNow models and AI products. Customers can opt out of future data collection at any time, as described in the Now Assist Opt-Out page.