Lead and opportunity management

  • Release version: Australia
  • Updated March 12, 2026
  • 1 minute to read

    • ServiceNow® lead and opportunity management applications support your sales life cycle from capturing leads to forecasting revenue. Explore each module to streamline engagement, optimize territory coverage, and drive conversion.

    Get started

    Select a link from the following table to learn about key features and benefits of an application and how it can be used by the user personas in your sales organization.

    Table 1. Lead and opportunity management applications
    Application Description
    Lead Management Capture, qualify, and nurture potential customers.
    Customer Engagement Sequences Automate and personalize outreach strategies.
    Buying Group Create solution-specific buying groups, assign stakeholder roles, and link to opportunities.
    Opportunity Management Track and advance sales opportunities through the pipeline.
    Sales Forecasting Predict revenue and plan resources with confidence.
    Sales Territory Management​ Define and manage sales regions for better coverage.
    Activity Management Plan, execute, capture, and track customer interactions across multiple channels throughout the customer life cycle.

    What to explore next

    Configure the lead and opportunity applications, so your agents can use them in their sales workflows. For more information, see Configuring the lead and opportunity management applications.