Now Assist for Configure, Price, Quote (CPQ)

  • Release version: Australia
  • Updated March 12, 2026
  • 3 minutes to read
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    Summary of Now Assist for Configure, Price, Quote (CPQ)

    The ServiceNow® Now Assist for Configure, Price, Quote (CPQ) application leverages generative AI to streamline and enhance CPQ workflows. It helps reduce manual effort, improve consistency, and accelerate the creation of accurate quotes, enabling faster and more reliable sales processes.

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    Key Features

    • AI-Powered Assistance: Uses generative AI capabilities to support CPQ tasks, improving quote accuracy and efficiency.
    • Configurable Application: Allows customers to configure the Now Assist for CPQ application to best fit their business needs and workflows.
    • License-Dependent Access: Feature availability, including generative AI skills and agentic workflows, depends on your ServiceNow product tier and license.

    Important Considerations

    • Some AI models and features may not be available in certain regions, regulated markets, or restricted environments such as FedRAMP, NSC DOD IL5, or Australia IRAP-Protected data centers.
    • Data used by the application is transferred to centralized ServiceNow environments or third-party cloud providers (e.g., Microsoft Azure) following ServiceNow's internal policies and compliance standards.
    • ServiceNow collects inputs and outputs from the application to improve AI models and products; customers can opt out of this data collection.

    AI Limitations and Customer Responsibilities

    The application’s AI and machine learning capabilities are evolving and may not always yield accurate, complete, or appropriate results. Customers are responsible for:

    • Testing and evaluating AI outputs for accuracy and appropriateness in their specific use cases.
    • Maintaining human oversight and not solely relying on AI-generated outputs for critical decisions, especially in sensitive domains such as healthcare, finance, legal, and security.
    • Adhering to ServiceNow’s AI Acceptable Use Policy.

    Support and Troubleshooting

    Customers can access support via the ServiceNow Community on AI and Intelligence, the Known Error Portal, or by contacting ServiceNow Customer Service and Support for assistance with the application.

    Use the ServiceNow® Now Assist for Configure, Price, Quote (CPQ) application to reduce manual effort, improve consistency, and support faster, more accurate quote creation.

    Get started

    Select a tile to learn how you can use AI capabilities in CPQ workflows.

    Note:
    Depending on your license, you will have access to certain application features, generative AI skills, agentic workflows, and AI agents. For more information, see ServiceNow product tiers.
    Important:
    • Not all model providers are available for customers with in-country SKUs, and some Now Assist products/features are currently unavailable for in-country customers. For more information, see the KB1584492 article in the Now Support Knowledge Base. Be sure to check for model provider availability updates in future releases.
    • Some Now Assist products/features are currently unavailable for customers in the FedRAMP, NSC DOD IL5, or Australia IRAP-Protected data centers, self-hosted customers, or in other restricted environments. For more information, see the KB0743854 article in the Now Support Knowledge Base. Be sure to check for availability updates in future releases.
    • Some Now Assist products/features are currently available only for customers in some regions. Be sure to check for availability updates in future releases.
    • Some AI products and skills are not available in Regulated Markets. For more information, see KB2593939: Regulated Markets AI Products/Skills Not Available. Be sure to check for availability updates in future releases.

    Troubleshoot and get help

    AI limitations

    This application uses artificial intelligence (AI) and machine learning, which are rapidly evolving fields of study that generate predictions based on patterns in data. As a result, this application may not always produce accurate, complete, or appropriate information. Furthermore, there is no guarantee that this application has been fully trained or tested for your use case. To mitigate these issues, it is your responsibility to test and evaluate your use of this application for accuracy, harm, and appropriateness for your use case, employ human oversight of output, and refrain from relying solely on AI-generated outputs for decision-making purposes. This is especially important if you choose to deploy this application in areas with consequential impacts such as healthcare, finance, legal, employment, security, or infrastructure. You agree to abide by ServiceNow’s AI Acceptable Use Policy, which may be updated by ServiceNow.

    Data processing

    This application requires data to be transferred from ServiceNow customers' individual instances to a centralized ServiceNow environment, which may be located in a different data center region from the one where your instance is, and potentially to a third-party cloud provider, such as Microsoft Azure. This data is handled per ServiceNow's internal policies and procedures, including our policies available through our CORE Compliance Portal.

    Data collection

    ServiceNow collects and uses the inputs, outputs, and edits to outputs of this application to develop and improve ServiceNow technologies including ServiceNow models and AI products. Customers can opt out of future data collection at any time, as described in the Now Assist Opt-Out page.