Now Assist for Sales Force Automation (SFA)

  • Release version: Australia
  • Updated March 12, 2026
  • 3 minutes to read
    • Summarize
    Summarized using AI
    This content was generated using new OpenAI-powered functionality. Results are provided on an as is basis and are not guaranteed to be accurate or complete.

    Summary of Now Assist for Sales Force Automation (SFA)

    Now Assist for Sales Force Automation (SFA) leverages ServiceNow’s AI capabilities to provide AI-powered insights and automation that accelerate and enhance sales and order management processes. It helps users complete sales tasks more efficiently by enabling autonomous AI agents to assist within the ServiceNow platform.

    Show full answer Show less

    Key Features

    • AI-Powered Insights and Automation: Uses machine learning to generate recommendations and automate sales workflows, improving speed and decision-making.
    • Configurable Application: Customers can configure the app to fit their specific sales processes and access AI agents tailored to their use cases.
    • Access Based on Licensing: Feature availability, AI skills, and workflows depend on the customer’s ServiceNow product tier and license.

    Important Considerations

    • Regional and Regulatory Availability: Some AI models and features may be restricted or unavailable in certain regions, regulated markets, or specific data centers (e.g., FedRAMP, NSC DOD IL5, Australia IRAP-Protected).
    • Data Processing and Privacy: Customer data is transferred from individual instances to centralized ServiceNow environments, potentially involving third-party cloud providers like Microsoft Azure. Data handling complies with ServiceNow's internal policies and CORE Compliance Portal standards.
    • Data Collection for Improvement: Inputs, outputs, and edits from the app are collected to enhance ServiceNow AI technologies. Customers have the option to opt out of data collection at any time.
    • AI Limitations and Responsibility: AI predictions may not always be accurate or appropriate. Customers should perform thorough testing and human oversight before relying on AI outputs, especially in sensitive domains such as healthcare, finance, or security.
    • Compliance: Use of the application requires adherence to ServiceNow’s AI Acceptable Use Policy, which is subject to updates.

    Getting Started and Support

    • Configure the Now Assist for SFA application to tailor it to your organization’s sales processes.
    • Use AI agents to autonomously complete sales-related tasks.
    • Access resources such as the ServiceNow Community on AI, Known Error Portal, and Customer Service for troubleshooting and support.

    Now Assist for Sales Force Automation (SFA) application packages ServiceNow® platform AI capabilities to deliver AI-powered insights and automation to drive faster, smarter sales and order processes.

    Important:
    • Not all model providers are available for customers with in-country SKUs, and some AI products/features are currently unavailable for in-country customers. For more information, see the KB1584492 article in the Now Support Knowledge Base. Be sure to check for model provider availability updates in future releases.
    • Some AI products/features are currently unavailable for customers in the FedRAMP, NSC DOD IL5, or Australia IRAP-Protected data centers, self-hosted customers, or in other restricted environments. For more information, see the KB0743854 article in the Now Support Knowledge Base. Be sure to check for availability updates in future releases.
    • Some AI products/features are currently available only for customers in some regions. Be sure to check for availability updates in future releases.
    • Some AI products and skills are not available in Regulated Markets. For more information, see KB2593939: Regulated Markets AI Products/Skills Not Available. Be sure to check for availability updates in future releases.

    Get started

    Note:
    Depending on your license, you will have access to certain application features, generative AI skills, agentic workflows, and AI agents. For more information, see ServiceNow product tiers.

    Troubleshoot and get help

    AI limitations

    This application uses artificial intelligence (AI) and machine learning, which are rapidly evolving fields of study that generate predictions based on patterns in data. As a result, this application may not always produce accurate, complete, or appropriate information. Furthermore, there is no guarantee that this application has been fully trained or tested for your use case. To mitigate these issues, it is your responsibility to test and evaluate your use of this application for accuracy, harm, and appropriateness for your use case, employ human oversight of output, and refrain from relying solely on AI-generated outputs for decision-making purposes. This is especially important if you choose to deploy this application in areas with consequential impacts such as healthcare, finance, legal, employment, security, or infrastructure. You agree to abide by ServiceNow’s AI Acceptable Use Policy, which may be updated by ServiceNow.

    Data processing

    This application requires data to be transferred from ServiceNow customers' individual instances to a centralized ServiceNow environment, which may be located in a different data center region from the one where your instance is, and potentially to a third-party cloud provider, such as Microsoft Azure. This data is handled per ServiceNow's internal policies and procedures, including our policies available through our CORE Compliance Portal.

    Data collection

    ServiceNow collects and uses the inputs, outputs, and edits to outputs of this application to develop and improve ServiceNow technologies including ServiceNow models and AI products. Customers can opt out of future data collection at any time, as described in the Now Assist Opt-Out page.