Guided Tours dashboard

  • Release version: Zurich
  • Updated July 31, 2025
  • 2 minutes to read
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    Summary of Guided Tours dashboard

    The Guided Tours dashboard in ServiceNow provides valuable statistics on the usage and effectiveness of guided tours within your instance. Accessible viaGuided Tour Designer > Guided Tours Overview, it helps you monitor user engagement and analyze tour performance to improve user adoption and experience.

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    Key Features

    • User Engagement Tab: Displays metrics such as the number of tour views, completions, unique users engaging with tours, and users who disable auto-launch. It also provides weekly engagement trends that can be exported as PNG or JPEG images.
    • Tour Statistics Tab: Offers detailed insights into tour performance by showing counts of abandoned, completed, dismissed, and failed tours. It features top 10 lists for tours with the highest completions, failures, and dismissals. Interactive bar graphs allow deeper analysis by guided tour type or specific tours.
    • Interactive Filtering: Both tabs support filtering based on guided tour types and individual guided tours to tailor reports to your needs.

    Key Outcomes

    • Gain clear visibility into how users interact with guided tours, enabling measurement of adoption and engagement trends over time.
    • Identify successful tours and those needing improvement by analyzing completions, failures, and dismissals.
    • Leverage data-driven insights to optimize guided tours for better user onboarding and training experiences.
    • Export engagement graphs for reporting or presentations to stakeholders.

    The Guided Tours Overview dashboard provides statistics related to guided tour usage.

    To access the Guided Tours dashboard, navigate to Guided Tour Designer > Guided Tours Overview. The dashboard features two tabs:

    • User Engagement: This tab shows the number of users actively engaging with the Guided Tours and highlights trends over time.
    • Tour Statistics: This tab shows trends and patterns in user engagement. It enables you to analyze tour completions and failures, helping you create more successful tours.

    You can view reports by selecting options in the interactive filter based on the guided tour type and the guided tours present in the instance. The statistics provided in the User Engagement and Tour Statistics tabs change based on the options selected in the interactive filter.

    User Engagement

    The User Engagement tab displays the following widgets.
    Table 1. Widgets in the User Engagement tab
    Widget Description
    Tour Views Number of user views of guided tours per day.
    Tours Completed Number of tours completed by users per day.
    Unique Users Views Number of individual users viewing guided tours per day.
    Unique User Completion Number of individual users who have completed guided tours per day.
    Weekly Engagement Trends and patterns of user engagement with guided tours per day over a period. You can save this graph in PNG or JPEG format by hovering over the graph and choosing the relevant format from the context menu.
    Disengaged Users Number of users who turned off the auto-launch feature for the guided tour. You can save this graph in PNG or JPEG format by hovering over the graph and choosing the relevant format from the context menu.
    Figure 1. Sample User Engagement tab
    User Engagement tab

    Tour Statistics

    The Tour Statistics tab displays a list of tours sorted by context. The tab has the following widgets.
    Table 2. Widgets in Tour Statistics tab
    Column Description
    Tour Views

    Shows the number of tours abandoned, completed, dismissed, and failed tours. Select a bar in the bar graph to see more details.

    Tour Completions

    Shows the number of tours completed in Guided Tour Types and Guided Tours.

    Select a bar in the bar graph to see more details.
    Tour Failures

    Shows the number of tours that failed in Guided Tour Types and Guided Tours.

    . Select a bar in the bar graph to see more details.
    Top 10 Tour Completions

    Shows the names of the 10 most frequently completed tours.

    Top 10 Tour Failures

    Shows the 10 tours that failed most frequently.

    Top 10 Tour Dismissals

    Shows the 10 tours that are dismissed most frequently.

    Figure 2. Sample Tour Statistics tab
    Tour Statistics tab