Plan Guided Tours

  • Release version: Zurich
  • Updated August 11, 2026
  • 3 minutes to read
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    Summary of Plan Guided Tours

    Planning a guided tour in ServiceNow requires careful preparation to ensure it effectively assists users in navigating the system. The process starts with outlining the tour’s purpose, scope, and user knowledge level. Guided tours can be designed either to explain the user interface or to help users complete specific tasks, and they can be deployed in production or non-production environments depending on whether real records should be created.

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    Key Features

    • Purpose and Naming: Define the goal of the tour clearly and pick a unique, descriptive name that reflects the tour’s objective. Customize instructions to avoid errors such as duplicate record names by prompting users to enter unique values.
    • User Considerations: Account for varying user familiarity with the task by tailoring the information and step complexity accordingly. Determine the starting page and the key steps for task completion.
    • Triggers: Each step in a guided tour advances based on a trigger tied to user actions on UI elements. These triggers must be carefully assigned to ensure smooth progression through the tour.
    • Callouts: Callouts highlight elements users interact with and provide instructions. Correct placement on the targeted UI element is crucial for clarity. Special considerations include handling tabs, dynamic fields, and pop-up windows to maintain tour continuity.
    • Customization: Though callouts have a default appearance in the standard UI, they can be customized on the Service Portal to match the portal’s look and feel for a consistent user experience.
    • Auto-launching Tours: Tours can be set to start automatically when a user visits a page for the first time. Multiple tours can be sequenced to auto-launch on subsequent visits, enabling a structured learning path from introductory to advanced content.

    Key Outcomes

    By following these planning guidelines, ServiceNow customers can create effective guided tours that enhance user onboarding and task completion. Properly planned tours improve user engagement, reduce errors, and support user training without requiring extensive live instruction. Auto-launch sequencing enables staged learning, ensuring users build knowledge progressively. Customized callouts ensure the tours are visually integrated with the Service Portal experience, further improving usability.

    Planning is essential before entering a guided tour into the system. Create an outline and include any assumptions to assist you during the tour creation.

    Planning a guided tour

    Before outlining a guided tour, consider these factors:
    Purpose of the tour

    Decide whether to create a tour that describes a user interface or one that helps users complete a task. Conduct research and break down the main goal into clear, manageable steps.

    Accessibility of the tour

    Enable the tour on your production system to help users perform routine tasks like ordering from the Service Catalog or creating incidents. If your aim is to train users to explore these tasks without creating real records, provide the tour on your non-production system.

    Name of the tour

    Choose a unique, intuitive tour name that clearly indicates its purpose, like “Create a New Incident” or “Review the Incident List”.

    Customize the instructions so that each user creates a unique record. For instance, if the tour instructs users on how to create a group called "Facilities," you can avoid duplicate name errors for subsequent users by prompting them in a callout to assign a unique value to the group name field.

    User's knowledge about the task
    Not all users who take the tour have the same knowledge level. Evaluate the information needed to make sure that participants comprehend the content from the start.
    When planning your tour, consider addressing the following additional questions:
    • What page should the tour start on?
    • What steps are important to accomplish the objective?
    • How should a user navigate from one step to the next?

    Selecting triggers

    Triggers are actions that you take to move the tour to the next step. Each callout in a guided tour step has a specific trigger that activates the subsequent step. You define the trigger for each callout, and only relevant triggers appear based on the UI element referenced by the callout.

    For more information, see GTD triggers.

    Using callouts

    You must place a callout on top of an element to interact with it. The element is highlighted in blue when it’s selected as the target.

    In the following example, it looks like the callout is pointing to the context menu icon, but notice that the header bar is highlighted blue.

    Figure 1. Incorrect callout placement for the context menu

    Wrong placement of the callout

    This example depicts the correct placement of the callout for the context menu. Notice that the context menu icon is highlighted blue.

    Figure 2. Correct callout placement for the context menu

    Correct placement of the callout
    The following tips may also be helpful:
    • When you place a callout on a form that contains tabs, consider that a user may not have the tab open for viewing. Create a new callout that instructs the user to first open the tab before proceeding with the rest of the tour.
    • When adding callouts to fields with dynamic content, keep them minimal. If users can’t locate the associated tour element due to a delayed page refresh, the tour may end unexpectedly.
    • When you guide a user through pop-up windows, add your callout to the originating page on or near the pop-up icon. Within the callout instructions, guide your user through the steps intended for the pop-up window, because callouts can’t be added to the pop-up window.
    • While the color of a callout is static in the Standard platform UI, you can customize callouts on Service Portal. Consider using this capability to make sure that a consistent look-and-feel between your callouts and your Service Portal pages.

    Auto-launching your tour

    Automatically start a tour if you want users to take the tour on their first visit to the page.

    You can choose to launch multiple tours automatically from a single starting page. You can set the auto-launch order so that users start the second tour on their second page visit, the third tour on their third page visit, and so on. Use this option if you want to begin with an introductory tour and then add more complex or focused follow-up tours.