Tracked mobile analytics fields for User Experience Analytics
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Summary of Tracked Mobile Analytics Fields for User Experience Analytics
User Experience Analytics provides insights by collecting data from mobile applications on your device. This data is crucial for generating reports and charts that help in understanding user behavior and enhancing user experience.
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Key Features
- Collected Data for Mobile App Sessions: Includes user ID, session ID, start time, duration, app version, device type, and network connectivity.
- Screen Visit Data: Tracks the name of the screen and session start time.
- Screen Actions Data: Captures the type of UI action (e.g., button taps) along with the action's start time.
- Screen Gestures Data: Records types of gestures, coordinates, responsiveness, and timing details.
- Customer Events: Allows custom events to be tracked through client-side APIs.
- User Properties: Collects details about user properties for deeper insights.
Key Outcomes
By leveraging this tracked data, ServiceNow customers can:
- Analyze user interactions and engagement within their mobile applications.
- Identify trends and areas for improvement in user experience.
- Make informed decisions based on comprehensive data analytics.
User Experience Analytics collects data from mobile applications on your mobile device. These tables list fields that are tracked in the mobile applications. Reports and charts are generated from these fields.
For more information about using the data, see Viewing user analytics.
Collected data according to the mobile app session
| Name | Description | Sample output value |
|---|---|---|
| User Id | User Experience Analytics internal user ID (sequential ID) | 1 |
| Hashed User Id | SHA256 hash of the user's ServiceNow sys_id | f4a9baa650ab13d429b185d12b14fcf5c |
| Session Id | Unique session ID | 5a2b73857345abc3546243 |
| Session Index | Sequential index of the specific user's session | 5 |
| Start Time | Session's start time in UTC format | 2023-03-23T23:59:58 |
| Session Duration | Session's duration in milliseconds | 5165 |
| App Version | The application’s version number | 3.4.0 |
| Device Type | Phone / Tablet | Phone |
| Device | Device’s make and model. Only for mobile and tablet devices. | iPhone X13 Pro |
| ROM Version | The ROM version (only for Android) | 4.3.9 |
| Operating System Version | Version of the device's operating system | iOS 16.5 |
| Network connectivity | WiFi / Cellular | WiFi |
| City Location | City level location translated from the user's IP address | Los Angeles, California |
Collected data for each screen visit
| Name | Description | Sample output value |
|---|---|---|
| Screen Name | Name of the screen that data is collected from | Login |
| Start Time | Relative start time within the session | 2023-03-23T23:59:58 |
Collected data for screen actions
| Name | Description | Sample output value |
|---|---|---|
| Type | Type of UI action (button tap, list selection, and so on) | ButtonTap |
| Description | Label describing the UI action | Login |
| StartTime | Time in milliseconds from the session start time | 780 |
Collected data for screen gestures
| Name | Description | Sample output value |
|---|---|---|
| GestureType | Type of gesture (Tap, swipe, and so on) | Tap |
| Coordinates | The X,Y coordinates of the touch gesture | TAP (X=100, Y=200) |
| Responsive | Indicates whether the gesture was responsive | TRUE |
| StartTime | Gesture start time (in milliseconds) | 925 |
| EndTime | Gesture end time (in milliseconds) | 933 |
Collected data for customer events (optional)
These events can be added by calling client-side APIs.
| Name | Description | Sample output value |
|---|---|---|
| Name | Name of the event property (string) | PurchaseComplete |
| Time | Value of the event property (string, Boolean, date, number) | 9456 |
Collected data for event properties
| Name | Description | Sample output value |
|---|---|---|
| Property Name | Name of the event property (string) | Article Name, Language |
| Property Value | Value of the event property (string, Boolean, date, number) | KB0050925 |
Collected data for user properties
| Name | Description | Sample output value |
|---|---|---|
| Property Name | Name of the user property (string) | English |
| Property Value | Value of the user property (string, Boolean, date, number) | 5 |