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As they look ahead to 2027 budget planning, most customer experience leaders feel the pressure. They plan to invest in technology, initiatives, and data and know that their spend will be under greater scrutiny to prove business impact.
Many CX teams remain trapped in budget patterns that relieve symptoms without fixing root causes. Short-term fixes accumulate into bigger structural problems including fragmented data, duplicated work, and costly tech debt that amplifies with AI.
What's inside the guide:
Download the full guide to get Forrester's specific recommendations on how to effectively budget for CX next year.