CORINIUM: The Customer Experience Perspective
In a Corinium Global Intelligence study commissioned by ServiceNow, 55% of the surveyed executives said they would be seen as a strategic business leader if they could achieve the right mix of customer experience (CX) improvements, financial outcomes, and future-proofing of customer service.
This white paper shares survey results and recommendations on:
- Mapping the customer journey
- Delivering customer self-service options
- Closing the loop to eliminate service gaps
- Mitigating customer service issues proactively
- Using analytics and AI to improve CX