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Learn why ServiceNow is named a Leader and a Customer Favorite in The Forrester Wave™: CPQ Solutions, Q4 2026
Quoting should take minutes, not days. Yet for many reps, a complex deal still means a spreadsheet, a ticket to Sales Ops, and waiting up to a full business week. With its ability to handle complex sales environments, work across any channel, and turn conversations into quotes with AI agents, ServiceNow CPQ makes selling faster and easier.
ServiceNow CPQ is designed to be intuitive, and we think our customers have noticed. According to the report, “Customers praised ServiceNow’s ease of use, configuration, flexibility, performance, scale, collaboration, and commitment to success.” Due to the “outstanding customer feedback“ among evaluated vendors, we have been designated a Customer Favorite by Forrester.
Explore what makes ServiceNow a Leader in CPQ solutions and how we compare to other top providers in the market.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here .