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2024 India CX Intelligence Report
In ServiceNow's inaugural Customer Experience research for India, we surveyed 4,500 consumers to find out their top qualities for excellent customer service, the gaps they are facing, and how organisations can meet customers where they are.
The research revealed astonishing insights that Indians spent more than 15 billion hours on hold last year! An estimated $4.5 trillion rupees (INR) / $54 billion USD annually in lost productivity, costing Indian businesses dearly.
With high stakes it's time to focus on faster resolutions and untangling the messy middle. With ServiceNow's intelligent platform you can deliver fast, accessible and empathetic services that Indian's demand. Make the transition from "how may I help you?" to "how may AI help you?".