Great customer experiences don't happen by accident — they're built on the operations running behind the scenes. In this session, Ellie Quartel, AVP of Retail Industry at ServiceNow, explores how back-of-house operations directly impact the moments that matter most to your customers: ordering, checkout, and access to store associates.
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Webinar
Back-of-house automation: The key to a stronger CX
Great customer experiences don't happen by accident — they're built on the operations running behind the scenes. In this session, Ellie Quartel, AVP of Retail Industry at ServiceNow, explores how back-of-house operations directly impact the moments that matter most to your customers: ordering, checkout, and access to store associates.
With 38% of retail executives citing manual processes as a driver of excessive wait times — and another 38% pointing to inventory errors — the gap between a good and a great customer experience often comes down to how well your systems and workflows are connected. ServiceNow helps retailers close that gap by automating and unifying the operations powering every customer interaction.