The Challenge: Manual design process slowed sales

StormTrap provides custom concrete solutions for managing stormwater runoff and protecting waterways. Every StormTrap solution must be custom designed for the exact measurements of its installation location. This meant:

• Sales teams manually collected extensive customer specifications
• Engineers hand-designed each solution from scratch
• Documentation and quoting required time-consuming manual work
• Customer data lived in separate systems, forcing constant duplication
• Maintaining accurate records across systems created extra work

The result? Longer sales cycles, frustrated teams, and limited capacity to serve customers.

The Solution: CPQ enables faster engineering and customer self-service

The architecture of CPQ by ServiceNow (formerly Logik.ai) is ideal for StormTrap because it presents configuration questions to both sales teams and customers directly, collecting precise specifications without requiring engineering expertise. And because it automatically syncs data across all systems with a single data model, it eliminates duplicate data entry and manual documentation.  

The results: Less time spent on design creates shorter sales cycles

With CPQ, StormTrap now offers both guided selling for their team and self-service options for customers. The engineering team spends less time on routine configurations and more time on complex design challenges. Most importantly, they can serve more customers without adding administrative overhead.