Conversational Integration with Apple Messages for Business

  • Release version: Xanadu
  • Updated August 1, 2024
  • 2 minutes to read
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    Summary of Conversational Integration with Apple Messages for Business

    The Conversational Integration with Apple Messages for Business application enables customers to engage with your business through their Apple devices. It facilitates interactions with virtual or live agents via Apple Messages for Business, enhancing customer experience with rich messaging capabilities such as Apple Pay, forms, and time pickers.

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    Key Features

    • Entry Points: Customers can initiate conversations from various channels including iMessage, Apple Maps, QR codes, and social media. Custom buttons can be added to websites or apps to launch chats.
    • Interactive Features:
      • Rich Links: Enhances messages with picture or video previews.
      • Quick Replies: Allows users to respond with a single tap for quick feedback.
      • List Pickers: Presents users with options, such as travel arrangements.
      • Time Pickers: Enables users to select time slots for services (requires Conversational Appointment Booking).
      • Apple Pay: Facilitates sending payment requests through messages.
      • Authentication: Supports OAuth2 for secure sign-in to the Messages app.
    • Media Sharing: Users and agents can exchange images, videos, and PDF documents during chats.

    Key Outcomes

    By implementing the Conversational Integration with Apple Messages for Business, your organization can enhance customer interaction, streamline service delivery, and leverage Apple’s messaging platform for efficient communication. Customers can expect a seamless chat experience that integrates payment and appointment scheduling directly within the messaging interface.

    The Conversational Integration with Apple Messages for Business application allows customers to engage with your business using their Apple devices. Conversational Integration with Apple Messages for Business provides rich messaging capabilities such as Apple pay, forms, time picker, and authentication.

    Overview of Conversational Integration with Apple Messages for Business

    Enable requesters to interact in a Apple Messages for Business chat with a virtual agent or live agent using the ServiceNow® Conversational Integration with Apple Messages for Business application. The application connects a requester with a virtual agent or live agent using your company's Apple Messages for Business account. To get started with the Conversational Integration with Apple Messages for Business application, see Install Conversational Integration with Apple Messages for Business.

    Apple Messages for Business entry points

    Customers can start a conversation with an agent from a variety of entry points. From each of these entry points, customers can launch the Apple messages app and compose a message. You can add custom buttons to a website, app, or social media page, so that customers can start a conversation with a Virtual Agent or live agent. For a full overview of the options available, see the Apple documentation.

    Figure 1. Apple message example
    Device with Apple "message us" button displayed
    • iMessage
    • Apple Maps
    • Apple Pay
    • Search
    • Apple apps
    • QR codes
    • Social media

    Apple Messages for Business interactive features

    Apple Messages for Business includes a set of interactive features such as list picker, time picker, authentication, and Apple pay.

    Table 1. Interactive features
    Feature Description
    Rich links Adds a picture or video preview to a URL
    Quick replies The user can make an inline choice with a single tap. This includes responses like star ratings or thumbs up or down.
    List pickers Gives the user a list of options to choose from. For example, a travel site can show flights, accommodations, car rentals, and bookings.
    Time pickers

    Provides time slots for users to choose for appointments, deliveries, and services.

    To use time pickers, you must have Conversational Appointment Booking installed.

    Apple Pay

    Send Apple Pay requests over Messages.

    For more information on setting up Apple Pay, refer to the Apple documentation.

    Authentication Apple Messages for Business supports OAuth2 protocol to integrate sign-in authentication to the Messages app.
    iMessage App Users can interact with your business directly from the Messages app on their iPhone, where they are accustomed to messaging their contacts.
    Image sharing Users or live and virtual agents can send photos during a chat.
    Video sharing Users or live or virtual agents can send videos during a chat.
    Document attachments Users or live or virtual agents can send PDF documents during a chat.

    Request apps on the Store

    Visit the ServiceNow Store website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the ServiceNow Store version history release notes.