Conversion funnels serve as visual representations of the customer journey, tracking a specific sequence of actions. Investigating a conversion funnel can help you measure and optimize the completion rates of relevant processes within your application.

A funnel analysis shows the percentage of users who completed a desired action along a critical path in your application, such as completing onboarding. You can also discover reasons why users drop off.

Note: Conversion funnel data is analyzed from the complete data set. Toggle Use data sampling on to analyze the data from a sample of 15%.
A funnel can include various actions leading up to success or failure of a conversion. There can be multiple paths users might take to reach a goal, so you may want to build several conversion funnels to determine which goal path is the most relevant and effective for your users. To measure users conversion rates on a particular goal, three primary metrics give you a baseline assessment of your conversion funnel's overall effectiveness:
  • Number of users that progress from one step to the next
  • Associated conversion rates
  • Average time it takes for users to advance from one step to the next

Funnel analysis report