White Paper
Consumer Voice Report 2024: Tackling the brand loyalty crisis
We asked 2,000 consumers across the UK about their behaviour, what they want from a good customer experience, and what organisations can do about it. Some of the findings are:
The brand loyalty crisis is here to stay. 67% of customers say they’re less loyal to brands now than they were 2 years ago, compared to 62% last year.
Organisations must balance high tech with high touch. 21% of consumers prefer chatbots for basic info and 38% choose online human support for complex issues.
What customers want changes at different stages of the journey. 85% of UK consumers consider a choice of engagement methods to be an important element of customer service.
Generative AI has a role to play in the CX of the future. More customers would choose to use a chatbot (21%) over phoning a customer service representative (14%) when looking for general info.
The brand loyalty crisis isn’t going anywhere any time soon. But organisations that focus on driving better customer experiences through technology can still build long-lasting relationships — and boost sales.
The full findings of this research, and its implications for businesses, are outlined in this whitepaper.