Customer data
Customer data for Customer Service Management (CSM) includes information about the customer and accounts.
| Task | Description |
|---|---|
| Configure accounts and contacts | Accounts and contacts are customers in the business-to-business (B2B) business model. Create customer accounts, partner accounts, and contacts who are employees of those accounts. |
| Configure consumers | Consumers are customers in the business-to-consumer (B2C) business model. |
| Use the enhanced address data model for accounts | Businesses often share addresses between accounts, within an account hierarchy, or across hierarchies. Using an enhanced address data model makes it possible to link a location with multiple accounts. |