Working with automation in Creator Studio

  • Release version: Zurich
  • Updated July 31, 2025
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    Summary of Working with automation in Creator Studio

    Automation in Creator Studio enables ServiceNow customers to streamline and simplify task fulfillment by using playbooks—automated workflows that guide agents and fulfillers through processes from start to finish. These playbooks help establish consistent procedures, consolidate business decisions, and improve the overall customer experience by automatically assigning tasks and directing actions based on triggers and decisions.

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    Playbooks are triggered by events such as form submissions or status changes and consist of activities, decisions, and branches that define the flow of work without manual intervention. This automation reduces guesswork, ensuring fulfillers focus on relevant tasks and information.

    Key Features

    • Playbooks: Sets of actions triggered by events to automate workflows and guide users through task completion.
    • Activities: Automated tasks within playbooks such as assigning tasks, requesting approvals, sending emails, updating records, or invoking custom actions configured by admins.
    • Decisions and Branches: Conditional logic that creates different workflow paths based on inputs and outcomes, enabling tailored task handling.
    • Triggers: Events that start playbooks, for example, when a form is submitted or a record changes state.
    • Parallel Processes: Allow multiple activities or stages to run simultaneously within a playbook.
    • Board and Diagram Views: Two interfaces for building and managing playbooks—Diagram view for visually arranging activities and adding decisions, Board view for editing and rearranging activities.
    • Custom and Placeholder Activities: Support for advanced or externally configured activities via Workflow Studio, allowing integration of complex logic.

    Practical Workflow

    To build automation, customers typically:

    • Publish forms as ready before using them in playbooks.
    • Create or copy automated playbooks linked to app forms.
    • Add activities and decisions to define the workflow’s path and branching logic.
    • Configure triggers to specify when playbooks run.
    • Activate playbooks on non-production instances prior to deploying apps to production.
    • Edit or delete playbooks as needed to maintain or improve automation.

    Key Outcomes

    • Consistent, automated task assignments improve efficiency and reduce manual errors.
    • Clear guidance for fulfillers through defined workflows enhances task completion speed and accuracy.
    • Reusable activities and decisions promote standardization across processes and apps.
    • Automation leverages form responses to dynamically route or assign tasks, tailoring fulfillment to specific needs.
    • Integration with ServiceNow AI Platform’s Request App Workspace ensures playbooks run within familiar user environments, streamlining request handling.

    How do you simplify and streamline tasks for fulfillers? Use automation! For example, you can have a task assigned automatically to someone based on what type of request it is. We’ll use playbooks to accomplish adding this automation to your app.

    Summary:
    After reading this section, you'll understand how to use automation to do the following things:
    • Use playbooks to guide agents and fulfillers through processes from start to finish, improving the customer experience and the way tasks are carried out.
    • Create a consistent process for your tasks or activities to be carried out.
    • Consolidate business decisions and processes across the organization.
    Note:
    Because playbooks are based on forms, you must publish a form (mark it as ready) before you use it to create a playbook. For more information, see Publish a form for your app in Creator Studio.

    Playbooks are a series of steps triggered by an event. You can add multiple playbooks to an app if needed

    Key terms:
    Activity
    Activities in a playbook complete automated tasks, such as obtaining approvals, assigning records, and sending email.
    Automation
    Tasks or requests moving through a workflow without manual intervention.
    Playbook
    A set of actions based on an initiating action called a trigger.
    Record
    A task or request that must be acted on. All rows in ServiceNow tables are individual records. Records have different states depending on what actions have been taken.
    Trigger
    The event that starts making the playbook run.
    Workflow
    The path a record takes from creation to completion.

    What is automation?

    Automation in Creator Studio enables you to create simplified playbooks, which are basic, automatic workflows. Simple playbooks consist of a trigger (such as a record changing states, or a user choosing a specific answer for a question) and an activity (such as the record being assigned to a new person). Playbooks enable you to add the following:
    • Activities to your automation to define the workflow’s path.
    • Decisions to create different paths, or branches, depending on the decision's outcome.
    • Custom activities defined by your admin or ServiceNow AI Platform owner.
    Playbooks take the guess work out of assigning tasks and help users focus on the tasks and information that matter to their job. A well-designed playbook can do these things:
    • Automatically start or trigger changes for different types of records, such as task assignments, or specific fields on the submitted form's record.
    • Reuse activities and business decisions from other workflows you’ve already created.
    • Clearly show the next steps that fulfillers must take to move to the next step of completing the record’s life cycle.
    There are several types of activities that you can add to playbooks that, when paired with decisions, remove the manual thinking behind what to do next when addressing tasks. Depending on your configuration, some of the activities you can add include:
    • Request approval for a task
    • Assign the task to someone
    • Create a new task as a next step
    • Send an email
    • Choose a custom action configured by your admin
    • Update fields on a submitted form's record
    Note:
    In addition to creating custom activities, your admin can also hide standard activities, so you may not see all of the above options.

    You can even use answers from a playbook's associated form to power activities. For example, if someone's requesting a gift box and they answer Yes to the question "Do you eat meat?" then you can create an Assign to activity to route the gift box to the Meat department for fulfillment.

    You can also use a placeholder activity for more complex activities that must be configured outside of Creator Studio, or for another activity to be swapped in later. Complex activities are configured in a different tool called Workflow Studio.

    What goes into building automation?

    Automations in Creator Studio include the following parts.
    Table 1. Automation parts
    Concept Description
    Playbook An automatic workflow that guides users through tasks based on the record's status changes. Find out more about creating playbooks in Add an automated playbook to an app in Creator Studio.
    Trigger The event that specifies when the playbook should start running, such as when a form is submitted or updated to a specific status. Check out Edit the trigger for a playbook in Creator Studio for more information.
    Activity The thing that happens during the playbook, such as assigning a task or requiring approval.
    Note:
    If you're already familiar with optional activities in playbooks, that’s great! However, to keep automations streamlined and simple, Creator Studio doesn't support optional activities. If you must create optional activities, you can add a placeholder activity in Creator Studio and then edit the placeholder in Workflow Studio or swap it out for another activity later in Creator Studio.

    Additionally, admins can create custom activities for you to include in a playbook.

    Learn how to add activities in Add activities to an app's playbook in Creator Studio.

    Decision A series of inputs, conditions, and results that create different branches, or conditional paths that users follow based on the decision's outcome. Get the scoop on adding decisions in Add a decision to an app's playbook in Creator Studio.
    Branch A distinct path from a decision's outcome, or what happens for each of the decision's possible choices. For more information, see Add a decision to an app's playbook in Creator Studio.
    Parallel process Branches for activities and stages that run in parallel to another branch of activities. Learn about parallel processes in Add a parallel process to an app's playbook in Creator Studio.
    Connectors Lines that connect activities and decisions in a playbook that enable you to add more activities, decisions, and parallel processes. You can drag connectors between activities to create parallel activities.

    Board and Diagram views of a playbook

    Creator Studio offers two ways of working with playbooks: the Board view and the Diagram view.

    The Diagram view is a visually intuitive diagram that shows you the order that activities occur in the playbook. When you select an activity, such as the trigger or a decision, a modal pops up where you can edit its details. You must use the Diagram view to add decisions.
    Figure 1. Diagram view of the playbook
    A playbook in Creator Studio in Diagram view
    The Board view is a more traditional layout, which shows each activity as a card in the navigation panel. When you select an activity, for example a task, its editable details appear in the canvas for you to work with them. You must use the Board view to rearrange activities.
    Figure 2. Board view of the playbook
    A playbook in Creator Studio in Board view

    This help document will primarily give instructions using the Diagram view, with alternate directions on how to complete automation tasks in the Board view.

    Where do playbooks run in the ServiceNow AI Platform?

    Users work on requests in the Request App Workspace on the ServiceNow AI Platform, which lists a record for each request. The playbooks run on the specified records in the app's workspace category.

    Specifically, the Catalog tasks tab of the record details walks users through the activities they must do to complete the task and close the record.