Brand loyalty is increasingly hard to earn, and that isn’t going to change.
Our latest research shows that brand loyalty remains at crisis point: 65% of Dutch consumers say they’re less loyal to brands now than they were two years ago.
While that makes customer relationships more challenging than ever before, organisations can still find ways to drive loyalty – with the right experience.
To find out what that looks like, we asked 1,000 consumers across the Netherlands what they expect from a standout experience.
Delve into the full Netherlands Consumer Voice Report for 2024 to learn:
Why flexibility and choice are the key drivers of customer loyalty
How advanced technologies and personalised experiences can deliver a standout customer experience
The importance of agility and innovation in meeting customer demands
Download now to read the full report for your region and learn how your organisation can tackle the brand loyalty crisis moving forward.