Value Potential
Summarize
Summary of Value Potential
The Value Potential Accelerator helps ServiceNow customers identify and quantify the business value of adopting additional ServiceNow products. It is designed for Impact Advanced and Total package customers, as well as those with the Strategic Value Add-on SKU. By collaborating with a Customer Success Executive (CSE) and a Value Strategist, customers can build a data-driven business case to support further product adoption.
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Key Features
- Introductory Customer Session (up to 60 minutes): Sets expectations, explains the concept of value potential, clarifies deliverables, outlines customer participation, and requests data inputs.
- Customer Discovery and Working Sessions (up to 4 hours): In-depth discussions on business challenges, target outcomes, expected deployment scope, and data validation to identify value potential.
- Customer Review Session (up to 60 minutes): Validates the draft Value Potential presentation and model with the customer.
- Follow-up Session (optional, up to 60 minutes): Presents the final Value Potential findings to additional stakeholders, provides success metrics, and supports adoption roadmap planning.
Customer Participation and Resources
Successful engagement requires involvement from key customer roles, including:
- Application Champions or Sponsors: Executive advocates for the application within the organization.
- Platform Owner: Oversees the ServiceNow platform, ensures alignment with business strategy and governance.
- Process Leads: Subject matter experts managing relevant processes.
- Reporting Leads: Liaise with ServiceNow consultants, provide access to resources, and drive engagement actions.
Customers must also provide necessary data, validate assumptions, supply cost information, and approve the final Value Potential report.
Scope and Limitations
- The Accelerator applies only to products already licensed by the customer.
- ServiceNow does not implement or manage the applications analyzed in this engagement.
- The assessment typically covers up to three products per engagement; exceptions can be discussed with the CSE and Value Strategist.
- Some newer products may not yet be eligible for this Accelerator; eligibility should be confirmed with the CSE.
Benefits for ServiceNow Customers
By completing the Value Potential Accelerator, customers gain a clear, quantifiable understanding of the expected business value from expanding their ServiceNow product usage. This supports informed decision-making, prioritization of product adoption, and alignment of investments with strategic business outcomes.
The Value Potential Accelerator provides comprehensive guidance on identifying business value for further adoption of ServiceNow products.
Accelerator overview
Value Potential of undeployed Apps provides Impact customers with support on building a business case for further adoption of ServiceNow products. Through this Accelerator, you’ll work with your Customer Success Executive (CSE) and a Value Strategist to estimate the value potential of undeployed products. After completing this Accelerator, you can confidently estimate and articulate the expected business value from further ServiceNow product adoption.
In addition, this Accelerator is also available with the Strategic Value Add-on SKU. See Impact packages for additional information.
What you get
- Introductory customer session (up to 60 minutes)
-
- Set expectations on process and depth of deliverable
- Explain the concept of value potential and its importance
- Clarification of the intent of the deliverable for the customer
- Communicate expectation for customer participation
- Request data and any other inputs
- Set up a plan for assessment
- Customer discovery and working sessions (up to 4 hours)
- Topics may include:
- Discussion of:
- Business challenges and target outcomes with key stakeholders
- Standard outcomes expected with ServiceNow product adoption
- Review of:
- Expected project deployment scope
- Data request information provided and to determine any gaps or assumptions
- Discussion of:
- Customer review session (up to 60 minutes)
- Review and validate the draft Value Potential presentation and model, if applicable
- Follow-up customer session (optional upon customer request, up to 60 minutes)
-
- Present or co-present the final presentation for Value Potential to additional customer stakeholders
- Provide key success metrics to measure progress and results
- Attend an adoption roadmap session to support with sequencing product adoption plan based on value potential, if relevant
Requested customer resources
One or more customer resources are requested. The specific number of resources provided is Accelerator and customer specific.
| Customer resource | Responsibilities | Required | Optional |
|---|---|---|---|
| Application champion or sponsors | Executive sponsor advocating for the application across the entire organization | ✓ | |
| Platform owner |
|
✓ | |
| Process leads | Subject matter expert responsible for managing the applicable process | ✓ | |
| Reporting leads |
|
✓ |
Requested Information / Access
- Data and validation of the assumptions to inform the analysis
- Cost information in order to be included in the analysis
- Sign off of the final Value Potential report
Exceptions
- This Accelerator only applies to products already under license.
- ServiceNow resources are not responsible for implementing or managing the applications under consideration.
- The scope of each Value Potential Accelerator will be limited to three products. Exceptions may be discussed with your Customer Success Executive (CSE) and Value Strategist.
- Due to the pace of innovation at ServiceNow, some products may not yet be eligible for this Accelerator. Check with your Customer Success Executive (CSE), who can confirm eligibility of target products.