Now Assist in Virtual Agent readiness on the ServiceNow AI Platform

  • Release version: Zurich
  • Updated October 16, 2025
  • 3 minutes to read
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    Summary of Now Assist in Virtual Agent readiness on the ServiceNow AI Platform

    Now Assist enhances the Virtual Agent on the ServiceNow AI Platform by leveraging AI-driven capabilities that understand natural language to guide users through complex tasks and provide confident answers without the need for rigid keyword matching or manual configurations. It uses Large Language Models (LLMs) to automatically discover and match user intents to Virtual Agent topics and AI assets, simplifying deployment and improving conversation quality.

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    Key Features

    • AI Asset Discovery: Automatically matches user intents with Virtual Agent topics, generative AI skills, AI agents, workflows, subflows, and actions, eliminating manual keyword or NLU configuration.
    • Simplified Deployment: Accelerates rollout with LLM-powered Virtual Agent topics, reducing manual tuning efforts and delivering faster value.
    • AI Search Genius Results: Provides users with curated, actionable responses via Genius cards that summarize knowledge and offer direct actions such as requesting catalog items.
    • Conversational Catalog Ordering: Enables users to request Service Catalog items through natural conversation, with Virtual Agent clarifying and confirming user intent before completing requests. (Catalog items must be marked as conversational.)
    • Multi-turn Q&A: Supports follow-up questions for query refinement and better answers.

    Setting Up Now Assist in Virtual Agent

    Setup involves customizing or creating an LLM assistant and assigning it to portals. LLM Virtual Agent topics must be associated with an assistant to be discoverable.

    High-level checklist for readiness:

    1. Install Now Assist in Virtual Agent: Install from the Conversational Interfaces admin console after installing a Now Assist product (e.g., for ITSM); configure an assistant accordingly.
    2. Review Virtual Agent Topic Inventory: Identify high-volume user intents using Conversational Analytics and Automation Discovery reports to find top self-solve opportunities.
    3. Review Knowledge Base: Identify KB articles that support self-service for the identified intents to simplify topic management.
    4. Migrate NLU Topics to LLM: Use the migration tool to convert existing NLU topics to LLM for minimal rework and leveraging existing content.
    5. Review Service Catalog Items: Identify self-serve catalog items that can be handled via existing LLM topics to avoid redundancy.
    6. Leverage Pre-built LLM Topics: Utilize Now Assist's pre-built LLM topics for ITSM to reduce development efforts.

    Best Practices and Additional Tips

    • Optimize topic descriptions during NLU topic migration to ensure clarity and alignment with user intent and expected outcomes.
    • Customize the assistant's appearance and chat experience (Standard or Enhanced chat) during guided setup to align with organizational branding.
    • Integrate Now Assist with Microsoft Teams for extended conversational capabilities.

    What This Enables for ServiceNow Customers

    By adopting Now Assist in Virtual Agent, ServiceNow customers can accelerate virtual agent deployment with smarter, AI-powered conversational experiences that reduce manual configuration, improve response quality, and enable natural language interactions, including conversational service catalog ordering. This leads to increased self-service adoption, streamlined support workflows, and enhanced user satisfaction.

    Now Assist enhances Virtual Agent with AI-driven capabilities that understand natural language, guide users through complex tasks, and deliver high-confidence answers without relying on rigid keyword matching or manual configurations.

    Now Assist in Virtual Agent provides the following features:
    • AI asset discovery

      Say goodbye to time-consuming keyword or NLU configurations. Now Assist uses LLMs to automatically discover and match user intents to Virtual Agent topics and other AI assets, including generative AI skills, AI agents and agentic workflows, and subflows and actions.

    • Simplified deployment

      Using LLM-powered Virtual Agent topics, teams can accelerate rollout and improve conversation quality. This means less effort spent on manual tuning and more time delivering value.

    • AI Search Genius Results

      Users receive curated, actionable responses via Genius cards, which contain summarized knowledge with direct actions such as Request this item.

    • Conversational catalog ordering

      Users can request Service Catalog items using natural conversation. Virtual Agent asks clarifying questions and confirms the user's intent before completing the request.

      Note:
      Service Catalog items must be marked as conversational to work with Virtual Agent. For details, see Catalog item conversational details page overview.
    • Multi-turn Q&A

      Follow-up questions are handled seamlessly, allowing users to refine their queries and get better answers.

    Setting up Now Assist in Virtual Agent requires customizing or creating a new LLM assistant. You can assign an assistant to one or more portals. If LLM Virtual Agent topics aren't associated with an LLM assistant, they aren't discoverable.

    High-level checklist

    1. Install Now Assist in Virtual Agent
    You can install it from the Conversational Interfaces admin console once you have installed a Now Assist product such as Now Assist for IT Service Management (ITSM).
    To set up Now Assist in Virtual Agent, you configure an assistant.
    See: Configuring assistants overview
    2. Review your Virtual Agent topic inventory
    Review your topics and identify high-volume user intents. You can use the Conversational Analytics dashboard and Automation Discovery reports.
    Why? This helps you identify the top self-solve opportunities in Virtual Agent.
    Review your knowledge base
    Identify KB articles that can self-serve any of the top intents you identified.
    Why? This simplifies topic management and enables self-service.
    See: Knowledge Base readiness for Now Assist on the ServiceNow AI Platform
    4. Migrate NLU topics to LLM
    Use the topic migration tool in Virtual Agent to convert NLU topics to LLM.
    Why? Leverage existing Virtual Agent topics with minimal effort.
    See: Migrating NLU/keyword Virtual Agent topics to LLM topics
    5. Review Service Catalog items
    Identify self-serve catalog items that can be replaced with existing LLM topics.
    Why? To avoid redundancy and eliminate the need to create new Virtual Agent topics.
    See: Service Catalog readiness for Now Assist on the ServiceNow AI Platform
    Review LLM Virtual Agent topics that come with Now Assist
    Use these LLM topics as a starting point for Virtual Agent topic creation.
    Why? New LLM versions of older NLU Virtual Agent topics reduce rework.
    See: ITSM Virtual Agent pre-built LLM topics

    Tips

    For more information about conversational catalogs in AI, see the following information from ServiceNow Community and YouTube: