---
sourceDocument: Zurich Enable AI
sourceDocumentLink: https://www.servicenow.com/docs/r/zurich/intelligent-experiences

 Release :

    - zurich

ft:locale :

    - en-US

ft:publication_title :

    - Zurich Enable AI

ft:clusterId :

    - platai

bundleId :

    - platai

workflow :

    - Platform


---

# Exploring Generative AI Controller

# Exploring Generative AI Controller {#ariaid-title1}

Release version: Zurich  
Updated July 31, 2025  
![](https://www.servicenow.com/docs/portal-asset/ico-clock) 1 minute to read  
Learn more about generative AI concepts and how to integrate third-party generative AI
into the ServiceNow AI Platform to create content, summarize task records, and analyze user sentiment.

## Generative AI Controller overview {#exploring-generative-ai-controller__section_lbv_r4k_wwb}

Complex algorithms and deep learning models learn patterns and use that knowledge to generate new outputs. With Generative AI Controller, you can generate content directly within the ServiceNow AI Platform.

Generative AI Controller integrates with external LLMs, including ones by OpenAI, Azure OpenAI, Google Cloud (AI Studio and Vertex), IBM watsonx, and Amazon Bedrock. These capabilities are available in Workflow Studio flows, Virtual Agent topics, and scripting like background scripts and business rules.

## Generative AI Controller benefits {#exploring-generative-ai-controller__section_pbv_r4k_wwb}

{#exploring-generative-ai-controller__table_qbv_r4k_wwb__entry__2}

| Benefit | Feature |
|-|-|
|   |   |
|   |   |
|   |   |
|   |   |
| Integrate with third-party AI service providers to customize your AI experience | [OpenAI, Azure OpenAI, Google AI, IBM watsonx and Amazon Bedrock](https://www.servicenow.com/docs/a3cCIJ_GQaV2HdLOwF_MPA "Configure the credentials and connections for your preferred generative AI service provider to integrate third-party generative AI on the ServiceNow AI Platform."). |
[ ]

{#exploring-generative-ai-controller__table_qbv_r4k_wwb}

## Get started with Generative AI Controller

* The Generative AI Controller application is installed with any [Now Assist application](https://www.servicenow.com/docs/gxMmkK4X99yOR3Kg97CI~g "ServiceNow Otto uses generative AI that is designed to enhance user productivity and efficiency through conversation and proactive experiences.").
* Sign up and create an account with a generative AI provider.
  * To sign up with OpenAI, go to their [official platform website](https://platform.openai.com/).
  * To get started with Azure OpenAI, go to their [documentation](https://learn.microsoft.com/en-us/azure/cognitive-services/openai/quickstart).
  * To start using AI Studio with Gemini API, go to the [AI Studio homepage](https://ai.google.dev/aistudio/).
  * To use Vertex AI on the Google Cloud, go to the [Vertex AI homepage](https://cloud.google.com/vertex-ai).
  * To get started with Aleph Alpha, go to [their website](https://app.aleph-alpha.com) and create an Aleph Alpha API account.
  * To get started with IBM watsonx, go to [Getting started with IBM watsonx as a Service](https://www.ibm.com/docs/en/watsonx/saas?topic=getting-started).
  * To get started with Amazon Bedrock, [set up an IAM user with the correct permissions](https://repost.aws/knowledge-center/create-access-key) and then [explore the Converse API](https://docs.aws.amazon.com/bedrock/latest/APIReference/API_runtime_Converse.html).
* [Configure credentials for your preferred AI service provider](https://www.servicenow.com/docs/a3cCIJ_GQaV2HdLOwF_MPA "Configure the credentials and connections for your preferred generative AI service provider to integrate third-party generative AI on the ServiceNow AI Platform.") for the Generative AI Controller capabilities.