May 5-7, 2026 | Las Vegas
Come and put AIto work for you
Registration for Knowledge is now open. Secure your spot by December 31 and get $400 off a full-conference pass.
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UNLEASH YOUR POTENTIAL
Come for the wow.Leave with the know-how.
Three days of learning can change everything.
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Mon, May 4
Pre-conference Training
7:00 am - 8:00 pm
Badge Pick-up
10:00 am - 6:30 pm
ServiceNow University
10:00 am - 6:30 pm
Product Advisory Council
Tue, May 5
Day One
7:00 am - 6:00 pm
Badge Pick-up
9:00 am - 6:00 pm
Expo & Knowledge Store
9:00 am - 5:00 pm
Sessions and Labs
10:00 am - 11:00 Am
Opening Keynote with CEO Bill McDermott
12:00 pm - 5:00 pm
Expo Theaters
5:00 Pm - 6:00 pm
Welcome Reception
Wed, May 6
Day Two
8:00 am - 5:00 pm
Badge Pick-up
9:00 am - 5:00 pm
Expo & Knowledge Store
9:00 am - 5:00 pm
Sessions and Labs
10:00 am - 11:00 pm
Keynote with CPO Amit Zavery and guests
11:30 pm - 5:00 pm
Expo Theaters
1:00 pm - 2:00 pm
Keynote: Lead Boldy. Win Together.
5:00 am - 7:00 pm
Sponsors Evening
Thurs, May 7
Day Three
8:00 am - 3:00 pm
Badge Pick-up
9:00 am - 3:00 pm
Expo & Knowledge Store
9:00 am - 3:00 pm
Sessions and Labs
10:00 am - 11:00 pm
Keynote: Knowledge Unscripted
11:30 pm - 3:00 pm
Expo Theaters
1:00 pm - 2:00 pm
Keynote: CreatorCon
6:00 pm - 9:30 pm
Knowledge After Party
Lowest Pricing of the year
Save $400 on a full-conference pass
Unlock hundreds of sessions, hands-on labs, AI demos, CreatorCon activations, and access to the Knowledge After Party—all at the lowest price.
Full-conference pass: $1,795 (offer valid through December 31)
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CONVINCE YOUR BOSS
How to get the “yes”
Let our AI tool write your “Why should I go to Knowledge 2026” letter—or use a pre-built template.
Need to convince your boss? Let's do it together.*All fields required.
I am
Choose your role
and we're
Pick your biggest challenge
I want to
What’s your main goal
especially
Choose an AI feature
so we can
What’s the business impact
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Your Personalized Request
Here's your customized pitch for attending Knowledge 2026. Copy it and make it your own!
Subject: Can I Attend Knowledge 2026? Here's Why It Makes Sense
Hi [Manager Name],
I'd love to attend Knowledge 2026 (ServiceNow's big annual conference) in Las Vegas, May 5-7, 2026. Let me explain why this is a smart investment for our team.
THE CHALLENGE WE'RE FACING:
As , I'm part of a team . This conference is THE place to .
WHY SERVICENOW'S RESPONSIBLE AI MATTERS:
Here's what excites me: ServiceNow is all-in on Responsible AI. At Knowledge 2026, I'll learn how to use the right way—powerful but safe. This lines up perfectly with how we want to do things ethically and responsibly.
WHAT'S IN IT FOR US:
Bottom line? This will help us . Everything I learn applies directly to what we're working on right now.
What I'll get access to:
450+ sessions on AI, automation, and innovation (I'll cherry-pick the best ones)
Hands-on labs where I can actually try stuff out
20,000+ customers, partners, and industry leaders to learn from
Direct face time with ServiceNow experts and execs
I promise to share everything useful with the team and put together an action plan we can start on right away.
What do you think?
Thanks for considering, [Your Name]
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