Test and publish a new branded iOS app for private distribution

  • Release version: Australia
  • Updated March 12, 2026
  • 3 minutes to read
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    Summary of Test and Publish a New Branded iOS App for Private Distribution

    This guide outlines the steps to test and publish a new branded iOS app for private distribution after requesting it via Mobile Publishing. It covers testing, setup, approval, customization, and publishing of the app, ensuring it meets your organization’s branding needs and functions correctly for users in a private distribution environment.

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    Key Features

    • Testing the App: After the build is complete, testers receive an email from Apple TestFlight to validate the app's branding, functionality, and legal links.
    • Setup: Configure push notifications and optional deep links/universal links by downloading necessary files and uploading them to your app's records.
    • Approval Process: You have 90 days to approve or reject the app based on its branding and functionality. Rejections allow for edits or duplication of app requests.
    • Customization: Use Mobile App Builder to tailor workflows and features of your branded app.
    • Publishing: After testing and approval, the app goes through a final review by Apple before being sent to your Apple Business Manager account.
    • Updating the App: Regular updates ensure compatibility with ServiceNow features and maintain push notifications, recommended at least annually.

    Key Outcomes

    By following these steps, ServiceNow customers can effectively test, customize, and publish a branded iOS app for their organization. This process enhances the user experience by ensuring the app aligns with branding requirements and functions seamlessly, making it a vital tool for private distribution within companies.

    Learn the next steps to test and publish a new branded iOS app for private distribution after you request it in Mobile Publishing.

    1. Test the app

    After the build successfully completes and your app is ready for testing:

    1. (Optional) If you use Microsoft Intune mobile application management (MAM), Microsoft requires that iOS apps be registered with Microsoft Entra ID before anyone can log into the iOS app. For private distribution, ServiceNow® handles app registration with Microsoft Entra ID after you give consent to allow the Mobile Publishing app to connect to your Microsoft tenant.

      For more information, see the following ServiceNow® mobile Knowledge Base articles:

    2. Navigate to the Request details page of Mobile Publishing by selecting All > Mobile Branding > Manage Mobile Publishing Apps > Your recent app requests.
    3. Select the card for your mobile app build request. The Request details page appears.
    4. Your testers receive an email from Apple TestFlight with a link to test your branded app.
      Note:
      This email also contains the push certificate password that you must use to set up push notifications in the following section.
      Use TestFlight to check the following:
      • App has the correct name, icon, splash screen, branding, and theming. For more information, see Configuring Next Experience with Theme Builder.
      • App uses the default instance you specified for login if you selected the instance pre-fill option when requesting the branded app.
      • EULA and privacy policy listed in the mobile app Settings tab under Legal link to the policies you specified.

      See Apple documentation for information about using TestFlight.

    2. Set up the app

    After your Testflight testers have validated the branding and functionality of your app, you can set up your app for use. These configurations are optional.
    1. Set up push notifications by downloading the Apple push certificate (p12 file) from your app's Build History and upload it to your app's push application record:
      1. Access the Push Applications table on your instance by navigating to All > Push Application.
      2. Configure your push applications. For instructions, see Configure push applications for iOS branded apps using certificate based authentication.
        Note:
        The push certificate password is sent in the email from ServiceNow with the subject of "Ready For Testing - ServiceNow Mobile Publishing App." This email is sent from "mobilepublishing@servicenow.com"
      3. (Optional) Test your push notifications by using out-of-the-box configurations. For more information, see KB0829093.
    2. (Optional) Set up deep links and universal links for your app by downloading the universal links file (AASA) in the Your app's info tab under the App info section.
      • See KB1273622 for more information about deep links and universal links.
      • See KB0831613 for information about how to upload your universal link AASA file.

    3. Approve or reject the app

    Once the status of your app is Ready for testing, you have 90 days to make sure the app meets your branding requirements:
    • Reject the app to edit the branding, app name, app type, or any third-party information. Use the Duplicate option to copy information over to a new app request after you have rejected the app.
    • Approve the build to move forward with publishing the app to your end users.

    4. Customize your app's workflows

    Use Mobile App Builder to customize your app. See Mobile App Builder for detailed information about how you can customize your branded app.

    5. Publish and distribute your app

    After you have tested your app, set it up, customized its workflows, and approved it, you are ready to publish your branded iOS app for private distribution.

    Apple conducts a final review where your build status will show Deployment in progress after which ServiceNow automatically sends the app to your Apple Business Manager (ABM) account.

    6. Keep your app updated

    Update your app before you update your ServiceNow family version, or at least once per year to keep your push notifications working and to leverage the most up to date ServiceNow mobile features. For more information, see Tested devices and supported versions for ServiceNow mobile apps.