Marketing Service Management Icon

Marketing Service Management

Marketing is responsible for creating brand visibility, driving consistent messaging and positioning, and generating demand to support business goals. But unstructured requests that come through email and phone calls; no central knowledge base for marketing guidelines, collateral or customer successes; and an environment of constant deadlines can bring even the best marketing team to the breaking point.

Our Marketing Service Management solutions enable marketing staff to efficiently fulfill submitted requests including creative services, campaign operations and website publishing, and provides management visibility into work requests. As a result, marketing can understand demand and plan their work, not just react to it.

Experience the Seamless Flow of Productivity - Make Work Life More Life Like

ServiceNow Corporate Video ServiceNow is Changing the Way We Work

Experience the Seamless Flow of Productivity - Make Work Life More Life Like

Service Management Across the Enterprise

ServiceNow Service Management Across Enterprise Service Management Across the Enterprise

Service Management Across the Enterprise

Central location for all creative service requests

ServiceNow Marketing Creative Services Requests

Central location for all creative service requests

Real-time reporting on request Service Level Agreements (SLAs) by stage

ServiceNow Marketing Management Dashboard

Real-time reporting on request Service Level Agreements (SLAs) by stage

Benefits to Your Enterprise

Marketing departments can improve service delivery with an online marketing storefront and by streamlining work with automated workflows.

They get visibility into work through comprehensive dashboards that show demand, work assignments, resources and status.

The business achieves rapid time to value through fast deployment of a cloud‑based service management application that can deliver value quickly and be configured to meet the marketing department’s needs over time.

As a result, our Marketing Service Management application helps marketing departments get control of demand for work and service delivery, and enables them to focus resources on strategic priorities.

Improve Marketing Service Delivery

Categorize and assign requests for marketing collateral to the appropriate teams. Ensure the requestor can monitor and approve as the project progresses

Save hundreds of man‑hours by automating work assignments instead of manually assigning responsibilities to staff

ServiceNow Improve Marketing Service Delivery

Gain Visibility into Work

Teams can finally report on the work they do – without repetitive manual effort

Managers can look at their dashboards and gain end‑to‑end visibility into work progress

Identify redundant work and requests – and eliminate them

ServiceNow Gain Visibility into Work

Deliver Rapid Time to Value

Start using an out‑of‑the‑box application for Marketing Service Management in less than 30 days, and deliver services more quickly through automated routing, knowledge bases and self‑service

Enable rapid user adoption through a consistent and intuitive self‑service portal

Manage requests and automate work to gain substantial efficiencies and dramatically change response and completion times

Man with Laptop