Marketing is responsible for creating brand visibility, driving consistent messaging and positioning, and generating demand to support business goals. But unstructured requests that come through email and phone calls; no central knowledge base for marketing guidelines, collateral or customer successes; and an environment of constant deadlines can bring even the best marketing team to the breaking point.
Our Marketing Service Management solutions enable marketing staff to efficiently fulfill submitted requests including creative services, campaign operations and website publishing, and provides management visibility into work requests. As a result, marketing can understand demand and plan their work, not just react to it.
Central location for all creative service requests
Real-time reporting on request Service Level Agreements (SLAs) by stage
Marketing departments can improve service delivery with an online marketing storefront and by streamlining work with automated workflows.
They get visibility into work through comprehensive dashboards that show demand, work assignments, resources and status.
The business achieves rapid time to value through fast deployment of a cloud‑based service management application that can deliver value quickly and be configured to meet the marketing department’s needs over time.
As a result, our Marketing Service Management application helps marketing departments get control of demand for work and service delivery, and enables them to focus resources on strategic priorities.