Sasson Jamshidi

Q&A | December 15, 2023

The business case for wearable devices

Wearable devices are still in their infancy, but it has the potential to change how work gets done

The history of high-tech wearable devices has been mixed. Hits include the fashionista-grade Apple Watch, which merges high-tech computing with high style. Misses include Google Glass, which raised privacy concerns when it was unveiled in 2014. However, the potential for wearables is clear—and artificial intelligence may be the key to unlocking it.

This category saw a spike of interest in November with the announcement of the AI Pin, created by two former Apple engineers. The pin ambitiously eliminates a screen for a generative AI-powered virtual assistant and a projector that beams information onto a user’s hand and responds to finger movements.

Wearable watcher and futurist Sasson Jamshidi is ServiceNow’s principal inbound product manager in the company’s chief innovation office. He sees this as yet another step in a continuing evolution that will change how we interface with technology at home and at work. This interview has been edited for clarity and length.

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A lot of what motivates a user to adopt a new technology is their desire to eliminate work that they don't want to do. If we were running a company in the future and had access to functional wearable technologies and were thinking how we could change how work is done, I would ask, “Why are my employees still spending time writing reports and [preparing] documents? Why are they not just proposing ideas via GenAI built into a wearable device whenever they are inspired?” They could describe what a piece of writing should look like, and then when they get back to their desks, it would be ready for review.

Whenever we talk about how technology can streamline work, we must focus on the core reason why someone is being asked to do something—write a report in this case. It should be my mind or my ability to talk to customers that’s valued, not the quality of my prose. It's about human interaction. I think we must focus our attention on that if we're eventually going to use wearables to supplant the boring parts of work. 

If the primary value that people bring to a business is building relationships with customers, then that activity should be what we try to enhance the most with wearable technologies. So, for example, [that could mean] having an earpiece for your human salesperson that could provide real-time insights that tells them how long the person they’re talking to has been with their company, what they've done, who they report to, and what's especially relevant to the conversation. With this help, that salesperson sounds superhuman. That's a skill that you would have to develop, weaving that information into a natural conversation, but we're talking about how wearable devices could enhance the human interaction part of business.


In the end, we're really talking about interfaces, right? Before this digital technology, our main interface for knowledge work was our eyes looking at a page. Now it’s screens, but in the future, it might be voice, touch, thoughts, who knows. If we increase the number of ways that we can interface with information, then we are naturally going to gravitate toward the ways that make it easier for us to do just that. 

As these devices proliferate throughout our environment, you start to have something we call a digital twin, which is basically a second digital reality that mirrors and interfaces with the physical world. The concept is a little bit like navigating all the capabilities and digital interfaces of a smart building while you are in the physical version of the same building. What you could do with a digital twin is wide ranging, both for work and for other aspects of life. The room that you're in could be climate controlled in the digital twin, which would change the temperature in the real room. You could connect to your own content and bring it up on screens in the physical space. For manufacturing, we're talking about safety zones or IoT [internet of things] telemetry of the devices around you and your digital self or having a log of where you were for tampering or safety reasons. Being both physically and virtually in the building unlocks a wide array of use cases beyond those.

 

As we come up with ideas for how wearables will be used in the future, let's not forget there must be mitigation measures in place. We should be setting a clear expectation that our data is not only secure but being used ethically.”

 

When we ideate on how to integrate wearables into business or consumer scenarios, there are two concerns that should be clearly addressed: How secure is my data, and how is my data being used? This isn't a new problem, but in the context of wearables, I’m not referring to just a big-data-abuse perspective. I mean whether my manager is using this technology to keep tabs on the wrong aspects of my life or my work-life balance.

That goes for both knowledge workers and frontline workers. Let's say you're a construction worker and you’re wearing a preventive wearable to reduce your susceptibility to back injury. Well, is that thing also detecting how long you're standing still and taking your break? I know the altruistic reasons I'm wearing it, but at what point does that become something more? As we come up with ideas for how wearables will be used in the future, let's not forget there must be mitigation measures in place. We should be setting a clear expectation that our data is not only secure but being used ethically.

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