Woman in professional clothing standing in front of a graphic art background representative of charts from the 2024 CHRO survey with text that reads CHRO 2.0

ARTICLE | November 21, 2024

​​The expanding CHRO toolkit: Redefining tomorrow’s HR leadership

Next-generation HR leaders will need to know more about business strategy, data, and AI

By Peter Burrows, Workflow contributor


AI is transforming almost every aspect of how work gets done. And as companies leverage AI to augment employees’ ability to do those jobs better and more efficiently, the pace of change will only accelerate. In a world where AI is available to everyone, a company’s people become more of a competitive advantage, not less.

Because AI’s true superpower is to unlock human potential, not diminish it, the importance of the people function within organizations has never been greater. That’s elevating the profile of chief human resources officers (CHROs) and putting new challenges on their plate. Rather than being measured on how they run the HR function, next-generation HR leaders will be expected to contribute more to driving overall company performance and growth. That means partnering more with their C-suite peers and taking a more active role in driving strategy and organizational change. It also means making sure the workforce is future-proofed with the right skills and talents, and has the tools and experiences to keep people engaged, productive, and feeling cared for.

These are some of the findings of a ServiceNow survey of 1,225 HR executives across three regions and seven industry sectors. Here’s a closer look at some of the ways that these HR leaders, which include CHROs, chief people officers, and chief talent officers, as well as their direct reports, are preparing to meet the challenge.

Special report

Impact AI: 2024 Workforce Skills Forecast

As CHROs collaborate with their fellow C-suite executives to drive business transformation and growth, they will need a deeper understanding of what drives the company’s growth. Approximately 43% of HR leaders surveyed identified that enhancing their knowledge of their firm’s business operations is a key skill they need to develop over the next 18 months.


“CHROs have been evolving for multiple years,” says Sarah Larson, who until recently served as head of talent management and experience at Grail, a fast-growing health tech company with a novel cancer detection technology. “We’re more strategic, have more of a seat at the table, and are exercising more influence.”

Larson says this evolution took a big step during the COVID-19 pandemic, when CHROs were front and center in managing the daunting transition to a work-from-home world. As a result, they now have the opportunity to further increase their influence.

In a world where AI is available to everyone, a company’s people become more of a competitive advantage, not less.

Data, the fuel that lets AI systems learn, is the backbone of modern business. So HR leaders must help their teams derive greater value from that data for such tasks as identifying talent gaps, assessing employee performance, enhancing talent planning, and aligning talent with changing business needs. 

To step up, many HR leaders say they need to move beyond managing people who understand data, to understanding it themselves. Nearly half (48%) of survey respondents believe they need to become more analytical to do so. 

“Most of us are moving from data as insight to data as action,” says Larson. Rather than scan reports on past and current metrics, “now we want to see the predictive data and models.” She believes that HR leaders who don’t build this muscle for interpretation and insights will be held back. 

For example, Larson says other leaders will want the CHRO to mine data to find linkages between HR and other parts of the company. What’s the connection, for example, between investments in high-potential employee programs and overall attrition and employee satisfaction rates in various functions? Does it help in sales but hurt in engineering?

Business leaders in other functions already look for these linkages. “Their expectation is that we CHROs do the same,” Larson says. “We have to know our data and be able to interpret it and use it predictably.”

 

As business becomes more digital, HR leaders say they’ll need to take a more hands-on role in choosing and understanding the capabilities of the systems employees use to do their jobs. Nearly half (45%) of those surveyed reported that they are becoming more digitally adept. In digitally advanced companies, defined as those making more progress on digitally enabled business transformation, that rises to two-thirds.
 

There will also be increasing pressure to make sure those systems connect people throughout the organization. To maximize the return on AI, these systems need to access information from everyone. As such, 44% of surveyed HR leaders are increasingly involved in developing and managing digital solutions across the enterprise.

“You want a seamless, frictionless experience,” says Larson. This is more possible than ever before, but not a given. Building such systems can also create pain points for employees, if done poorly—especially when the workforce includes generations spanning from boomers, whose careers began before the internet, to digital- and AI-natives.

 

65% 

HR leaders who report they are using GenAI to transform their HR processes and strategies.

 

Nearly half (47%) of surveyed CHROs within digitally advanced companies reported they are becoming strategic partners with other C-suite members and business leaders, compared to 31% of CHROs in companies that are earlier in their digitization journeys. In digitally advanced companies, 34% of CHROs have established strategic partnerships with the CEO, in contrast to only 17% of the less advanced group.

Larson says this level of collaboration is one of the bigger changes she’s seen. “This new world of work is so much more blended versus hierarchical,” she says. “Because work has become so much more process-driven and value-driven, collaboration is important.”

 

It’s been just two years since the public debut of ChatGPT, but “generative AI is reshaping the foundation of business strategy,” according to ServiceNow Chief People Officer Jacqui Canney. Survey respondents are on board: 65% of HR leaders report that they are using GenAI to transform their HR processes and strategies. Not surprisingly, HR leaders in digitally advanced companies are gearing up for faster adoption: 73% have plans to integrate GenAI into their operations within the next 18 months, compared to 42% of less-advanced companies.

There’s no lack of use cases for GenAI. It’s a powerful, versatile productivity tool that frees up countless hours that were formerly spent preparing PowerPoints and summarizing research reports. But that’s just the start. GenAI can help with talent acquisition, for example, by helping recruiters consider far more sources of information when writing job descriptions or by streamlining workflows to simplify the interview process for candidates. Larson’s team is even using AI in training programs to help people work on their soft skills. “AI can create a scenario,” she says, “say, a difficult conversation between a manager and employee.”

“These systems will continue to make our lives easier,” Larson says. “They’ll allow us to add value and amplify decision-making. Ultimately, they’ll continue to enable HR to realize its dream of being a strategic partner.”

 

Related articles

The AI natives are coming
ARTICLE
The AI natives are coming

Companies must prepare for the AI-native generation graduating from college and expecting AI and other advanced tech to be an everyday part of their jobs

The AI-disrupted majority
Article
The AI-disrupted majority

Are we forgetting the workers facing a completely new set of challenges as work evolves?

We’re on the cusp of a human capability revolution
Q&A
We’re on the cusp of a human capability revolution

Professor Dave Ulrich says HR leaders must focus on business results more directly. AI can help.

AI requires companies to plan while they leap
ARTICLE
AI requires companies to plan while they leap

GenAI excitement is surging, but companies also need to create well-thought-out policies to govern it

Author

Peter Burrows is a long-time technology journalist and author who has written for Business Week, Bloomberg News, MIT Tech Review and other publications.

Loading spinner