The importance of positive risk management 

COLUMN | November 16, 2022

The importance of positive risk management

A more proactive approach to risk can help unlock opportunity for organizations willing to embrace change 

By Valerie Spillman, Senior Director, Internal Audit & Enterprise Risk at ServiceNow



Conventional wisdom says that risk is bad. It’s something to be avoided and eliminated. But is that true? Or is it an engine that drives business growth? I would argue that risk—properly managed—is a huge positive that unlocks business opportunities. 

Here’s why: If you can effectively embrace risk, you can take on more risk. Every business initiative—whether it’s entering a new market, lowering supply chain costs, or adopting a new technology—has inherent risks. With a well-oiled machine for identifying, managing, and mitigating risk, you can make confident, risk-informed investment decisions rather than stifling innovation by being too risk-averse.

By embracing risk and responding effectively to it, you unlock innovation and business growth.

It’s an approach that recognizes the value of risk and aligns it with business strategy. It moves beyond the fortress mentality of negative risk management, focusing on enabling risk-informed business decisions. It’s underpinned by processes and technologies that provide consistent risk visibility and ensure proactive risk management. And it’s a cultural shift where the entire organization—from the board of directors to frontline employees—understands their critical role in the organization’s risk posture.

So, what are the key attributes of positive risk management?

  • It involves everyone. Historically, risk management has been primarily the domain of core risk teams. With positive risk management, that needs to change. Business stakeholders must take ownership of their risk posture, proactively identify and manage risks, and align business decisions with risk appetite. Frontline employees become the eyes and ears of the organization, providing early visibility into emerging risks. And risk management teams become the glue that binds everything together, collaborating with business stakeholders to provide the best-practice processes and expert risk guidance that fuel visibility and control. 

  • It starts at the top. Positive risk management is a major cultural shift. That doesn’t happen from the bottom up. Board members and executives need to clearly and consistently communicate the strategic business value of risk, define the organization’s risk appetite, establish measurable objectives, ensure accountability, and monitor progress. 

  • It needs a common language. Because positive risk management spans the entire organization, you need a shared way to talk about risk. This starts with a common risk taxonomy—a structured way of describing and classifying risk—and includes well-defined risk and compliance processes. Consistency is key. For instance, if your finance and cybersecurity teams define a high-priority risk differently, you can’t accurately assess overall risk to support informed decision-making. 

  • It’s proactive. You can’t make risk-informed decisions based on annual risk assessments. Your risk landscape is constantly changing, so you need to proactively identify emerging risks—such as those that come along with accelerated digital innovation. In fact, a ServiceNow and ThoughtLab survey of 1,000 global C-suite executives found that 81% of organizations that lead on risk readiness proactively manage technology-related risks, compared to just 45% of those not identified as leaders. 

  • It’s resilient. Traditional risk management focuses on avoiding and eliminating risk. Mitigating risk is important, but bad things will always happen no matter how strong your defenses. When you take a positive approach to risk and embrace it, you must also hone your ability to recover. Make sure you have plans in place to respond effectively when risks turn into reality. Business continuity management is part of this, but you need a broader approach beyond simply responding to disasters. 

  • It’s flexible. The unexpected always happens. For example, who would have thought at the beginning of 2019 that a pandemic would bring commerce to its knees? Don’t plan for known risks only. Build a process foundation that lets you respond quickly and effectively to both likely scenarios and those that seem very unlikely. 

  • It’s automated.Positive risk management can’t run on emails and spreadsheets—manual approaches don’t scale or provide the enterprise wide visibility you need. Bring together your risk and compliance data and processes on a unified platform. This will give you a single source of truth and let you drive consistent, automated workflows and implement real-time dashboards across your business to create visibility, speed, agility, and accuracy. 

Risk and innovation go hand in hand. By embracing risk and responding effectively to it, you unlock innovation and business growth. That requires a new approach to risk management—a positive approach that enables risk-informed decision-making. It must start at the top and involve everyone in your business. It’s underpinned by a common language and proactive risk visibility, and it focuses on business resilience and flexibility, not just risk avoidance. And it demands a unified, automated risk platform to create visibility, speed, and agility.  

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Author

Valerie Spillman

Valerie leads ServiceNow's Internal Audit, Enterprise Risk and Issue Management programs, as well as the Business Continuity Management Program Office. Her industry background includes various audit and risk management roles at global technology companies such as IBM, Cisco, and PayPal and management consulting firms like Deloitte and RGP.

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