By embracing risk and responding effectively to it, you unlock innovation and business growth.
By Valerie Spillman, Senior Director, Internal Audit & Enterprise Risk at ServiceNow
Conventional wisdom says that risk is bad. It’s something to be avoided and eliminated. But is that true? Or is it an engine that drives business growth? I would argue that risk—properly managed—is a huge positive that unlocks business opportunities.
Here’s why: If you can effectively embrace risk, you can take on more risk. Every business initiative—whether it’s entering a new market, lowering supply chain costs, or adopting a new technology—has inherent risks. With a well-oiled machine for identifying, managing, and mitigating risk, you can make confident, risk-informed investment decisions rather than stifling innovation by being too risk-averse.
By embracing risk and responding effectively to it, you unlock innovation and business growth.