A platform for resettlement

Q&A | July 7, 2023

A platform for resettlement 

Welcome.US harnesses digital workflows to match Ukrainian refugees with U.S. sponsors. Both benefit, says CEO Nazanin Ash.

The Russian invasion of Ukraine sparked Europe’s largest refugee crisis since World War II, destroying communities and displacing millions. In response, the U.S. government launched a humanitarian parole program, Uniting for Ukraine, designed to provide refuge to Ukrainians in the U.S. But it required something few of its potential beneficiaries had: an American sponsor.

To bridge this gap, a nonprofit organization called Welcome.US, in partnership with Goldman Sachs, launched the Welcome Connect platform to help Ukrainians seeking safety from the onslaught of war connect with Americans willing to sponsor them. Built on ServiceNow’s low-code platform, it went live just two and a half weeks after its design was finalized. The platform has now been expanded to match sponsors with members of other communities eligible for humanitarian parole, including Cubans, Haitians, Nicaraguans, and Venezuelans.

For Nazanin Ash, CEO of Welcome.US, helping people displaced by conflict is personal. Her Iranian parents came to the U.S. as students but remained as immigrants after revolution rocked their homeland. In the interview below, which has been edited for length and clarity, she discusses how her background has informed her career, what sets Welcome Connect apart, and why she feels it has as much transformative potential for U.S. sponsors as it does for those seeking refuge.

Related

One Good Reason: The true story of a family’s escape from Ukraine

My parents came [to the U.S.] from Iran as students, before the Iranian revolution, really intending to return. They had me and then, in the final year of my dad’s Ph.D. program, the Iranian revolution happened. Out of great concern for me and what my life would have looked like if they returned, they decided to stay. That meant living a life that was completely not what they anticipated—separated from family, separated from friends—in a new community and a new culture. It has really made me reflect on how different my life would have been as a function of my geography.

I’ve always looked for opportunities to remove the barriers for people and help them achieve their potential—whether those barriers are defined by race, religion, gender, or geography. Professionally, I’ve always prioritized working in arenas where I could help remove some of those barriers.

In the original goals we set out, we wanted to mobilize 100,000 Americans to sponsor 100,000 Ukrainians. We thought we'd be doing that largely by facilitating sponsorship by people who already knew Ukrainians in need of safety. But in a matter of weeks, we had 6,000 people who said, I want to do this work, but I don't know a Ukrainian . Then we were seeing so many Ukrainians who similarly were saying, I really need a pathway to safety, but I don't know an American sponsor.

One of the things I love most about the Welcome Connect platform is that it's led by refugee choice. Is this the family you want to be connected with? Is this the community you want to go to? Are these folks the ones that are going to provide you what you want? I love that aspect of the platform. There's no other place in the universe where displaced populations get to choose. When you've been displaced, as Ukrainians have, and everything you've been building toward in life has been devastated, it’s really powerful when you can get control back.

We were so inspired by the commitment of our partners, Goldman Sachs and ServiceNow. There were teams working around the clock to develop this platform, to make it safe, to protect the privacy and humanity of the beneficiaries, and to build in the translation functionality that has proven so critical because it's allowed beneficiaries and their sponsors to develop a relationship even before they meet each other in the United States.

Some of our sponsors and beneficiaries talk about when they were finally able to meet in the airport. It was like you were greeting a long-lost friend . Just think about how much that gives back to refugees, in an environment of total uncertainty, to be able to converse with your sponsor and feel confident about the circumstances that you're coming to. It really underscores the sensitivity and care and expertise that the teams brought to this project.

Our intention is not only to bring more people to safety who need it. It is also to demonstrate that the transformative potential is just as great for the people who are doing the welcoming as it is for those who are being welcomed. We often say that when you sponsor, you can change a life, including your own. And that's what we're seeing over and over again with our sponsors.

We judge success on the basis of the numbers of people we’ll be able to bring to safety who otherwise would not have been able to come. We judge it on the basis of the transformative impact it's having on their lives and on the Welcomers who are bringing them to safety. And how it's bringing communities together in divided times. And the way  it is inspiring our communities around some very core American values, you know, being a place that stands up for people seeking freedom, being a place where you can find opportunity—no matter your race, religion, gender, or background.

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