As 2025 draws to a close, we asked leaders from across ServiceNow to reflect on the moments, shifts, and surprises that defined the year—and what they signal for the year ahead.”
By Evan Ramzipoor, Workflow contributor
If 2024 was the year enterprises experimented with generative AI, 2025 was the year they put it to work. Pilots became deployments. Ideas became workflows. And perhaps most significantly, the conversation around AI shifted from "What can it do?" to "What can it do on its own?"
But the technical breakthroughs are only one part of the story. This was also the year enterprises grappled with issues such as governance, trust, and the evolving role of human workers in a future of autonomous AI agents. The questions people asked got harder, the stakes got higher, and the gap between AI leaders and laggards grew wider.
As 2025 draws to a close, we asked leaders from across ServiceNow to reflect on the moments, shifts, and surprises that defined the year—and what they signal for the year ahead.
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