Companies are investing heavily in digital tools meant to enhance and transform both employee and customer experience.
By Evan Ramzipoor, Workflow contributor
Over the past year, organizations worldwide have grappled with two unprecedented challenges. On the one hand, the COVID-19 pandemic has upended the way people work. Companies are hurrying to invest in digital workplace tools that make it easier for employees to communicate, collaborate, and get work done from anywhere. Those that haven’t invested in workplace experience are facing significant turnover, a trend known as the “Great Resignation.”
On the other hand, the U.S. and the world at large are beginning to confront deep-seated racial inequities that culminated in the 2020 Black Lives Matter protests around the globe. Similarly, companies are struggling to create and support a more equitable workplace and to better train employees in diversity and inclusion (D&I) practices. Most employees in the U.S. believe workplaces could (and should) do more to increase diversity.
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For many organizations, this may seem like a zero-sum game. If you have finite resources, where should you invest them? Digital workplace tools or D&I? Make it easier for employees to work, or make it easier for employees to work together?
But new research suggests that it isn’t a zero-sum game. In fact, investing in workplace digitization is linked to improvements in diversity and inclusiveness. Organizations that invest in digital workplace tools are better able to hire and retain diverse talent and to promote equity in the workplace.
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