Executives at AT&T recognized years ago that operating in the fiercely competitive telecommunications sector meant reducing workflow redundancy and complexity in its vast networks. Indeed, that has been a major focus of the company’s digital transformation efforts.
Today, with service providers vying for chunks of the 5G wireless market and navigating the challenges brought by the pandemic, digitizing—and thus, simplifying—workflows is even more critical, says Sapna Jain, AT&T’s vice president of global operations.
In a recent interview, she explained the logic behind the company’s digital strategy.