How platform thinking drives AI maturity

ARTICLE | August 14, 2025 | VOICES 

How platform thinking drives AI maturity

Top-performing organizations are using a platform approach to orchestrate AI at scale

By Vijay Kotu, chief analytics officer at ServiceNow


The pace of technological change is fast and accelerating. Organizations are now relying on AI to suggest the best way to undertake business processes. Advancements in large language models (LLMs) have made it easier to search for information, while conversational AI can now handle many service requests and customer interactions. And agentic AI can autonomously execute complex processes.

What sets this moment apart is that AI is transforming the fundamental nature of enterprise decision-making. Thanks to advancements in AI, organizations have been empowered to think and innovate differently.

However, managing AI tools at scale is a massive challenge. And enterprises are having a hard time keeping up with the rapid pace of AI evolution. In many cases, AI is changing so quickly that many businesses simply can’t adapt fast enough.

ServiceNow’s second annual Enterprise AI Maturity Index clearly illustrates this trend. By surveying around 4,500 executives, we found that AI maturity is low across industries worldwide. The average company scored just 35 on a 100-point scale, down from 44 last year. Clearly, many organizations are still figuring out how to do business at the pace of AI.

Yet there is a cohort of organizations that are pulling ahead of their peers. We call them “Pacesetters,” and our research shows they share certain practices and attitudes that give them an advantage. By combining robust data strategies, comprehensive governance, and top-down change management, these businesses are translating AI’s promise into enterprisewide value.

More often than not, an important driver of their success leveraging AI platforms is a single codebase that connects to different corners of the enterprise and enables it to orchestrate AI reliably and at scale. A platform-centric approach breaks down silos, harmonizes governance, and simplifies both deployment and oversight. With centralized tools, leaders can monitor the health of AI initiatives, track progress against targets, and enable tight collaboration between humans and machines.

Here are three things that any organization, not just those that are Pacesetters, can do to manage the pace of change.

IMPACT AI

Enterprise AI Maturity Index 2025 

 

Change management is often cited as a barrier to digital transformation. But when it comes to AI, the stakes are even higher. AI doesn’t just alter workflows; it transforms how decisions are made and who gets to make them. Successful organizations understand that this level of impact requires a committed, top-down approach.

Designate AI transformation leads within each department, ensuring leadership buy-in and a line of sight from executive strategy to frontline execution. These AI champions can help employees see the benefits of the technology, encourage upskilling, and align projects with broader business goals. The focus is on building a culture that welcomes experimentation while keeping both teams and outcomes aligned to corporate strategy. This orchestrated approach speeds up adoption and ensures that transformation is carried out thoughtfully and holistically.

A platform-centric approach breaks down silos, harmonizes governance, and simplifies both deployment and oversight.

For AI tools and applications, governance is nonnegotiable. As organizations scale their AI efforts, however, they have begun to encounter new challenges: the need for explainability, fairness, transparency, and oversight over algorithms that shape business-critical decisions.

Pacesetters address these challenges by adopting recognized governance frameworks such as the NIST AI Risk Management Framework. This approach ensures that systems are developed and deployed responsibly.

But governance doesn’t stop at frameworks. Leading organizations go further, monitoring business metrics directly affected by AI—such as customer experience, operational efficiency, and compliance—to measure both the tangible value and the risks associated with each use case. When teams can demonstrate impact and accountability, they build trust with internal stakeholders and external partners alike—a cornerstone for long-term, sustainable AI adoption.

AI thrives on data, but many enterprises grapple with silos and fragmented data architectures. In the rush to unlock value, some have attempted to centralize everything in a massive data lake—only to confront delays and escalating costs. The mature approach is less about physically consolidating data and more about enabling seamless access and integration.

Invest in systems that connect structured and unstructured data across departments and platforms without moving the data itself. This allows data scientists and AI systems to draw insights from a complete, real-time picture, accelerating the development of intelligent applications. When data integration is frictionless, organizations innovate faster, gain deeper insights, and reduce redundancy risk—all without compromising data security or governance.

AI is rewriting the rules of enterprise decision-making. Organizations that invest in seamless data connectivity, responsible governance, and proactive change management—supported by a cohesive platform—will set the pace of change for years to come.

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Author

Vikay Kotu is ServiceNow’s Chief Analytics Officer
Vikay Kotu is ServiceNow’s Chief Analytics Officer
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