Companies should aim for evolution, not transformation. And they should always focus on improving the experiences of customers and employees.
By Len Couture
Ultimately, a true digital transformation is what enables you to deliver the improved employee and customer experiences that help you survive—and even thrive—in uncertain economic times.
More than 70% of “digital transformation” initiatives fail, according to McKinsey research. Despite the varied and complex technologies involved, these failures all share the same, relatively simple common denominator.
CIOs too often think of tech transformation as involving a single heavylift. Think of projects like installing a new CRM package, or moving workloads from local machines to the cloud. In fact, successful transformations are typically about racking up continuous, steady improvements.
As a CIO with two decades of experience in the IT world, I’ve found that companies too often see digital transformation as a quest for a single pot of gold. Instead they should focus on building better systems that can adapt to constant change. They should aim for evolution, not transformation. And they should always focus on improving the experiences of customers and employees. This is true everywhere in the economy, but here I’ll speak to three fields I know well: high-tech manufacturing, healthcare, and pro sports.
Companies should aim for evolution, not transformation. And they should always focus on improving the experiences of customers and employees.