Balancing new skills

ARTICLE | September 28, 2023

Work smarter, not harder with enterprise AI 

AI will change the nature of work, but only if firms do it right

By Tahn Shannon, Workflow Contributor


Technology tends to have a “sci-fi moment” every five years. Right now, it feels like every five weeks. But the artificial intelligence (AI) hype of 2023 isn’t just about astronauts riding horses in a photorealistic style. Some of the less-publicised advances could have a bigger impact on our daily lives by fundamentally changing how we work.

Enterprise AI has received far less attention than many of the consumer-facing applications that have captured the zeitgeist. Yet new, custom large language models in development will transform productivity and multiply business impact.

The potential impact is laid out in new research from Pearson, commissioned by ServiceNow, which predicts that by 2027, AI and other technologies will boost productivity in Australia by the equivalent of 369,000 full-time employees. In the same time frame, 1.3 million existing jobs will be automated, leading to roughly AUD$91 billion worth of savings and productivity gains. This will also give firms a huge opportunity to reskill and redeploy teams to higher-value, uniquely human tasks such as strategy and people management.  

New research predicts that by 2027, AI and other technologies will boost productivity in Australia by the equivalent of 369,000 full-time employees. 


As more organisations find ways to unlock value with enterprise AI, competitive pressures will mount. The priority for leaders is laying the foundations today, and ensuring the right technology, processes, and skills are in place to succeed in an AI-powered world. Here are three key steps to get started:  

The first challenge is businesses are amassing data faster than they can process and analyse it. Researchers at the MIT Center for Information Systems Research estimate that 51% of companies are bogged down by a tangle of legacy software, platforms, and cloud-based services, with data scattered everywhere. 

The result is fragmented, labour-intensive, and frustrating experiences. Employees are often required to perform system-hopping heroics to find the right documents, validate information, or analyse data. On the other side, this data disaster frustrates consumers: 50% of Aussies rank having to repeat issues and speak to multiple agents as one of the biggest drivers of bad customer experience. 
 
With leaders under pressure to do more with less, mining all available information and extracting accurate insights in real time is essential—but mountains of unstructured data represents a major hurdle. Estimates suggest as much as 80% of an organisation’s data exists in unintelligible formats. 
 
Over the next year, AI-powered intelligent document processing (IDP) is set to have its own sci-fi moment, supercharging the discovery, sorting, and analysis of almost any file type, turning unstructured and semi-structured information into usable data. This allows employees to work smarter, get more done, and solve issues faster. 

It wasn’t long ago that every industry faced the arduous job of digitising analogue files and documents. People spent countless hours manually inputting information into digital repositories. Despite this effort, a single incorrect keystroke could render otherwise-valuable data completely unusable, or totally misleading.  
 
The arrival of optical character recognition (OCR) and intelligent character recognition (ICR) soon picked up the heavy lifting, turning scanned images into digital text. However, anyone who’s held a company credit card has likely wasted hours physically scanning receipts into a finance system and still having to type in details. 

Now, with tools like IDP—which acts as a cross between a virtual librarian and digital detective—teams have the ability to examine every picture or word from almost any source of information in an organisation, making a whole range of work tasks far simpler and faster.  

Consider a field worker trying to understand a fault: AI will enable them to run a search via voice command, producing a summary that blends chronological job tickets with service agent discussions. With multimedia IDP, users will no longer have to relay an accurate description of a problem—sending screenshots or taking videos will be enough for the AI to assess and identify most common faults.

The Pearson research predicts that some of the most automatable occupations are roles which involve a large amount of data-entry, like bookkeepers and account clerks. Both are set to see a decline of approximately 38% of their workforces.  

As organisations move from paper processes to enterprise AI, teams will need to be retrained and equipped with the skills necessary to put the information to good use. Pearson’s 2022 Power Skills Report predicts that by 2026 six of the top 10 skills identified as necessary to meet the demands of Australia’s economy will relate to relationship-building. 

When technology does the heavy lifting, providing more relevant and useful information, collaboration, communication, and leadership become more important to turn insight into action.  

Leaders should act now and widen the focus from building technical skills to devoting as much investment and energy as possible to human skills. At the same time, any roles that are likely to be heavily impacted should be mapped today so that affected individuals can be retrained and redeployed to areas with the greatest opportunities for growth. 

With several economic headwinds, from supply chain issues to inflation, weighing heavy on many organisations, leaders are prioritising investment based on near-term impact and time to value. 

For the biggest return on investment, tasks need to be redesigned to make the most of new technologies, with purpose-built processes that can skip the steps currently needed to collate information or find the right people or systems to answer simple queries. 

When digital transformation is end-to-end, connecting every process and system across an organisation, AI assistants, or ‘machine mates,’ will be able to support and expedite a huge number of tasks, including payroll, procurement, employee requests, customer queries, and content creation. This will radically reshape the tasks that make up many roles so that even jobs that aren’t fully automatable will look very different in an AI-enabled future. 

Think about a time-poor sales executive up against a deal deadline. AI could collate a list of every contract the company has signed within a specific time frame and slice it by comparative industry, geography, and value in a matter of seconds. It will then be able to summarise key learnings, provide recommendations on which products may best suit a particular customer profile, and draft some initial communications to start the conversation. The time saved can be spent doing what salespeople do best: building relationships, understanding customer challenges, and providing advice.  

Already, Australian firms are using AI to redesign how work is done and how employees and customers get what they need, faster. Take Officeworks. It eliminated hundreds of paper-based processes through a virtual assistant for in-store staff, which saved more than 200,000 sheets of paper annually and reduced support requests logged by retail employees by more than 67,000 calls a year. 

Now, the Officeworks team is on a mission to uncover other manual or clunky processes. This has helped IT help desk employees reduce the time spent answering frequently asked questions. As a result, the company has been able to provide new career opportunities to people who would otherwise have been answering help desk calls all day.  

A similar exercise occurred at one ASX-listed bank, which used AI analysis to identify customer preferences during the home mortgage process. It created a distinct user journey for first-time applicants, as the analysis found they preferred a high-touch, human-centred experience as they navigated uncharted territory. Return applicants were far more comfortable with an automated digital process. 

In both cases, new technology plus new processes have not just led to improvements in employee productivity, but also created a simpler, better experience for customers. The payoff is quantifiable: Deloitte research shows companies that accurately anticipate customer needs generally see 40% improvements in loyalty, retention, and revenue.  

As businesses consider where to invest, there’s no question AI should be a vital part of every enterprise’s survival kit. The good news is AI-powered tools like IDP connect multiple dots— from customers to employees and from front to back of house—reducing costs, increasing productivity, and improving customer satisfaction.  
 
To unlock maximum value from AI, the most successful leaders will support any technology deployment with the same focus on skills-building and change management. If any part of the equation is ignored, you may still be able to work smarter, but it will take far more hard work.
 

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Author

Tahn Shannon is a Sydney-based communications strategist and writer. She’s spent nearly two decades working with business leaders at the intersection of industry disruption, innovation, and organisational change.

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