MDM Orchestrator rapid deployment pack

  • Release version: Australia
  • Updated June 22, 2026
  • 2 minutes to read
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    Summary of MDM Orchestrator rapid deployment pack

    MDM Orchestrator is an App Engine rapid deployment pack designed to manage the complete life cycle of master data records in your ERP system. It supports operations such as create, update, deactivate, activate, and bulk upload across multiple business domains. Integration with ERP systems is achieved via Integration Hub spokes or the Zero Copy Connector for ERP, enabling seamless data orchestration without writing directly to the ERP.

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    Key Features

    • Comprehensive record management: Automates master data operations before and after record creation in ERP systems.
    • Deduplication: Applies two levels of deduplication—exact and fuzzy matching—automatically before approval to reduce duplicate records.
    • Policy automation: Converts data governance policies into configurable business rules within the orchestration, minimizing manual governance tasks.
    • Domain-aware validation: Ensures records contain accurate, domain-specific values such as country and currency codes.
    • Automated routing and role-based access control (RBAC): Routes records to the appropriate stakeholders while restricting domain and request type access per user roles.
    • AI-powered agents: Utilizes agents for accuracy assessment, business rule evaluation for auto-approval, deduplication checks, and conversational support during approval.
    • Configurable domains: Supports configurable business domains including Customer, Business Partner, Material, Bill of Materials, Location, and Cost Center, allowing alignment with organizational needs.

    Workflow

    The MDM Orchestrator workflow includes these stages:

    • Submission of new master data record request by a human requester, selecting domain and request type with RBAC restrictions.
    • Accuracy Report Agent evaluates the request risk using historical data.
    • Knowledge to Execution Agent applies business rules to determine if the record qualifies for auto-approval or requires manual review.
    • Deduplication Agent checks for potential duplicates against the system of truth.
    • Human reviewers assess record details and AI-generated reports for enrichment and governance approval.
    • Approval Hub provides a consolidated interface for final approval, with the Conversational Agent offering additional context.
    • Upon approval, the record is passed through the ERP integration layer for creation in the target ERP system.

    Benefits for ServiceNow Customers

    By implementing MDM Orchestrator, ServiceNow customers can expect reduced data duplication, streamlined governance through automation, improved data accuracy and consistency across ERP master data domains, and efficient collaboration through role-based workflows and AI assistance. This results in better data quality, compliance with governance policies, and accelerated master data management processes.

    MDM Orchestrator, an App Engine for ERP rapid deployment pack, manages the full life cycle of master data records in your ERP system.

    MDM Orchestrator capabilities

    MDM Orchestrator manages the steps before and after a master data management record is created in your ERP system. It covers the full range of record operations, such as create, update, deactivate, activate, and bulk upload across multiple business domains.

    Integration with the target ERP system requires either Integration Hub spokes or Zero Copy Connector for ERP.

    Key benefits

    MDM Orchestrator provides the following benefits:

    • Reduces duplicate records through two levels of deduplication (exact match and fuzzy match) applied automatically before a record reaches the approval stage.
    • Converts existing data governance policy documents into configurable business rules within the orchestration, reducing manual governance overhead.
    • Applies domain-aware validation, checking that records include the correct field values for the domain, such as country codes and currency codes.
    • Routes records automatically to the appropriate person at each stage.

    MDM Orchestrator workflow

    The generic workflow proceeds through the following stages:

    • A human requestor submits a new master data record request, selecting a domain and request type. Role-based access control (RBAC) restricts the domains and request types available to each user.
    • The Accuracy Report Agent assesses the new request using historical trends and generates a risk report.
    • The Knowledge to Execution Agent searches your knowledge base for applicable business rules and checks whether the record meets the criteria for auto-approval. Records that meet the criteria proceed without manual approval. Others are routed to a business approver.
    • The Deduplication Agent checks the record against existing records in the system of truth, flagging potential duplicates for review.
    • A human reviewer reads the record details and AI-generated accuracy reports and decides on enrichment and governance approval.
    • The record moves to Approval Hub, where a human approver reviews it alongside all other pending approvals. The Conversational Agent is available to provide additional context about a pending request before the approver acts.
    • After approval, MDM Orchestrator passes the record to your ERP integration layer, such as Integration Hub spokes or Zero Copy Connector for ERP, for creation in the target ERP system. MDM Orchestrator does not write directly to the ERP system.

    Diagram of the MDM Orchestrator workflow, from request submission through ERP integration. See the surrounding text for a description of each stage.

    Supported domains

    Domains are configurable. You can add or remove domains to match your organization's requirements.

    MDM Orchestrator supports the following domains:

    • Customer
    • Business Partner
    • Material
    • Bill of Materials
    • Location
    • Cost Center