Salesforce Marketing Cloud Spoke

  • Release version: Zurich
  • Updated July 31, 2025
  • 2 minutes to read
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    Summary of Salesforce Marketing Cloud Spoke

    The Salesforce Marketing Cloud spoke, developed by Bristlecone, Inc., enables ServiceNow customers to integrate and automate tasks with Salesforce Marketing Cloud Corporate Edition. It provides actions to retrieve and update records from Salesforce Marketing Cloud data extensions and manage user information directly from the ServiceNow platform.

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    This spoke requires an Integration Hub subscription and specific dependent plugins to function properly. It is designed to streamline marketing data management and user updates within ServiceNow workflows.

    Key Features

    • Data Extension Management:
      • Retrieve records from data extensions (up to 2500 records)
      • Bulk retrieval of data extension records via streaming
    • User Management:
      • Lookup user properties with filters
      • Update user properties by user ID
    • Spoke Table: Adds a configuration table listing Marketing Cloud configurations such as data extensions, enabling easier management within ServiceNow.
    • Connection & Credential Alias: Uses a connection and credential alias with SOAP security policies for authentication. The same credentials must be used across multiple Salesforce Marketing Cloud environments if applicable.

    Practical Considerations for ServiceNow Customers

    • Ensure you have an Integration Hub subscription and install all required dependent plugins for full spoke functionality.
    • Admin privileges in Salesforce Marketing Cloud are necessary to create users and roles, supporting user management actions.
    • Use the spoke to automate marketing data retrieval and user updates as part of your ServiceNow workflows, improving efficiency and data accuracy.
    • Manage your Salesforce Marketing Cloud configurations centrally within ServiceNow using the provided configuration table.
    • Follow the recommended setup procedures to configure connections and credentials securely and consistently across environments.

    The Salesforce Marketing Cloud spoke is built by Bristlecone, Inc. This spoke provides actions to retrieve records from your Salesforce Marketing Cloud data extensions and retrieve and update user information.

    Request apps on the Store

    Visit the ServiceNow Store website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the ServiceNow Store version history release notes.

    Integration Hub subscription

    This spoke requires an Integration Hub subscription. For more information, see Legal schedules - IntegrationHub overview.

    Spoke version

    Salesforce Marketing Cloud spoke v1.6.2 is the latest version.

    Supported versions

    This spoke was built for Salesforce Marketing Cloud Corporate Edition.

    Spoke requirements

    Admin user with privileges to create new users and roles in Salesforce Marketing Cloud.

    Spoke dependencies

    If you’re having trouble installing the app, ensure that these dependent plugins are installed:
    • Complex Object (com.glide.cobject)
    • ServiceNow Integration Hub Runtime (com.glide.hub.integration.runtime)
    • ServiceNow Integration Hub Action Step - SOAP (com.glide.hub.action_step.soap)
    • ServiceNow Integration Hub Action Template - Data Stream (com.glide.hub.action_type.datastream)
    Note:
    Some of these plugins are licensable features and require appropriate licenses, if used outside the spoke implementation.

    Spoke actions

    The Salesforce Marketing Cloud spoke provides actions to automate Salesforce Marketing Cloud tasks when events occurs in your ServiceNow instance. Available actions include:

    Category Action Description
    Data Extension Management Look up Data Extension Attributes Retrieves records from data extensions with less than 2500 records.
    Look up Data Extension Attributes for Bulk Records Stream Retrieves bulk records from data extensions.
    User Management Look up Users Stream Retrieves user properties for your Salesforce Marketing Cloud users based on the specified user properties and associated filters.
    Update User by User ID Updates user properties based on the user ID.

    Spoke tables

    The Salesforce Marketing Cloud spoke adds the following table:
    Table Description Fields
    Configurations Displays the list of Salesforce Marketing Cloud configurations, such as data extensions.
    • Configuration Type
    • Configuration Value
    Note:
    This spoke has a Look up User action and Software Asset Management related actions only.

    Connection and credential alias requirements

    The Salesforce Marketing Cloud spoke uses a Connection & Credential alias for the connection setup and the user profile that is attached to the SOAP security policies for the credential setup. If you are connecting to multiple Salesforce Marketing Cloud environments, you must use the same credential information in each environment.

    For information about setting up the spoke, see Set up the Salesforce Marketing Cloud spoke.