author david wright

ARTICLE | November 20, 2024 | VOICES

Cashing in on AI

AI is transforming the world of finance; top banks are staying ahead

By John Licata, field innovation officer at ServiceNow


The historically conservative banking sector is facing a reckoning. 

Confronting new compliance demands, finding a balance between fiat currencies and cryptocurrencies, and developing sustainable technology solutions to drive ESG goals are just a few of the many challenges the sector is facing.

Some banks are meeting this moment by using AI to accelerate innovation so they can realize significant improvements for people, planet, and profits. New findings by ServiceNow, in collaboration with longtime research partner ThoughtLab, capture banking leaders’ top concerns. 

We found that their top regulatory concern over the next three to five years is the impact of AI and other innovative technologies on the market. For all banks, the pressure to leverage AI to gain a market edge is intense, as is the need to figure out a responsible way to stay on the right side of looming regulatory and compliance audits. Despite that, only 32% of those surveyed report their current digital transformation efforts are helping improve their ability to manage such risk and compliance responsibilities.

A challenge for bankers is their customers’ expectation that banking should be seamless and available wherever and whenever needed and desired. Seventy-one percent of those surveyed think banking customers expect well-designed, highly intuitive experiences on par with the most popular apps, and over half think banks will need to significantly adjust their strategies due to new, disruptive competition from a wide array of nontraditional financial services companies. 

If they hope to survive, banks must adopt innovative solutions quickly to face accelerating AI advancements, rising consumer expectations, and an increasing number of rivals siphoning off customers and eroding legacy banks’ competitive advantage.

Webinar

Deliver Transparent, Compliant, Customer-Centric Experiences in Banking Through an AI-first Approach 

Banking isn’t the only sector seeing its market and business models transform due to AI-driven pressures. But the banking sector is especially well positioned to thrive if it leverages AI as part of the solution. There are three guiding principles that banking leaders must consider to succeed in the AI era.

First, banks must deliver a seamless, personalized customer experience. Utilizing digital identity models that give them full control over their data, banking customers can fully protect their digital identities, generating greater trust with their banks even as they benefit from increased flexibility.


At the same time, customers can grant banks use of their financial data to pair with advanced AI tools, elevating customer journeys and delivering more future-ready applications and services. Such tools can help provide personalized experiences such as credit risk analysis, budget planning, debt consolidation calculators, financial education, and credit score monitoring.

Banks can also embed financial services in otherwise nonfinancial products and apps. For example, a customer can make a payment and receive a loan when buying clothing in a shopping app, and a gig employee can sign up for a checking account through their employer to receive immediate payments. Such services can increase access to banking for all. With the addition of AI, banks can deliver ever more personalized financial services based on customer spending habits and provide real-time financial advice and offers. This can also help banks partner with nonfinancial companies and foster a more strategic market presence, cultivating new financial services ecosystems.

The pressure to leverage AI to gain a market edge is intense in the banking sector, as is the need to figure out a responsible way to stay on the right side of looming regulatory and compliance audits.

Second, banks require greater risk and compliance management. To that end, they can use AI to automate the underwriting process and more accurately assess loan risks. They can deploy AI agents to help tailor loan terms by better aligning them with the borrower’s ability to pay. Moreover, banks can harness AI tools such as retrieval-augmented generation to deliver more contextually aware, relevant, and fact-based responses, as well as to ensure ethical behavior on the part of financial services corporations. Such offerings also allow banks to adopt more advanced audit capabilities that can meet and even exceed regulatory compliance requirements.

Third, AI can help banks innovate and transform entire business processes. For example, they could use AI agents to suggest strategies for risk diversification by analyzing data across the organization. Such an AI agent could suggest adjusting exposure to different industries, regions, or borrower types. It could also provide an opportunity to streamline processes with advanced risk modeling and credit scoring to consistently analyze broader data sets, including spending patterns, utility payments, and social media activity.

The pressures pushing otherwise traditional banks to take bold action echo across many sectors and industries. To survive and thrive in this new AI-driven business era, banks must be willing to experiment with the latest AI tools, offer new services and products, and collaborate with partners of all kinds to meet bank customers wherever they may be.

Related articles

Transforming banking
ARTICLE
Transforming banking

Unlocking transformation at scale can help banks build better customer experiences and improve risk and resiliency

Banking on AI
ARTICLE
Banking on AI

A Malaysian bank is betting big on AI as it rethinks how it does business in the future.

The six biggest AI questions facing companies today
VOICES
The six biggest AI questions facing companies today

How to start filling in the blanks when it comes to the AI era’s most pressing unknowns

Measuring GenAI’s business value
VOICES
Measuring GenAI’s business value

Here’s how to tell if your AI investments are paying off 

Author

 OG image (size: 1200*630px) author-john-castelly-1200x630.jpg   Chief ethics & compliance officer, ServiceNow, John Castelly

John Licata is a field innovation officer at ServiceNow

Loading spinner