By Vijay Kotu, Chief Analytics Officer at ServiceNow
As someone deeply involved in shaping enterprise AI strategy, I’ve seen firsthand how experimentation drives transformation. To get ahead, businesses must encourage their employees to try out new technologies—and artificial intelligence is no exception. That’s one of the key takeaways of ServiceNow’s 2025 Enterprise AI Maturity Index research, which involved surveying nearly 4,500 executives from around the world to discover how organizations are achieving AI maturity.
In fact, the businesses that foster a culture of AI experimentation are more likely to be Pacesetters. These leaders in the race to put AI to work are further ahead on key markers of AI maturity than their peers. They’re more collaborative, more profitable, and better poised to take on the challenges of the future.
When it comes to experimentation, however, organizations must maintain a balance. It’s a tightrope walk—lean too far into caution, and you risk stagnation; lean too far into freedom, and you risk chaos.
Executives are concerned about AI governance and security, according to the Enterprise AI Maturity Index. This is unsurprising: The more leeway employees are given to experiment, the greater the risk to the organization. Yet failing to experiment out of an overabundance of caution carries its own risk: the risk of being left behind.
Fortunately, there are steps that organizations can take to balance bold innovation with sound governance.
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